Looks like they are about to roll-out a massive competitor.
http://money.cnn.com/2007/10/15/tech...ebook.fortune/
Quote:
Google is the elephant in nearly every corner of the Internet, from search and advertising to web-based e-mail, online mapping, and home-brewed video. With its share price setting new highs this fall, its market cap ($188 billion) is now large enough to buy the New York Times, the Washington Post, Gannett, and Time Warner - twice. Or Facebook many, many times over.
The problem is, Facebook's not for sale. And that's got Google running scared. It's an open secret in Silicon Valley that the company has been shopping around a nondisclosure agreement outlining its plan to create its own massive social network - and asking anyone with a pulse to sign it.
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The archillies heel of Facebook is that it is a closed system. If they open it up, competitors will suck out the value. Google needs open systems - like web publishing (HTML) - and will no doubt launch an open competitor as a Facebook spolier.