Lordy!
Just look at all those links that are possible under Google sitelinks now. With all that screen real estate devoted to links, there's a pretty high chance someone will click on one of them. Also, as Aaron suggests, it does no harm to own the top Adwords positions, either.
http://www.seobook.com/google-siteli...ic-domains-lot
Quote:
If the results stay like they are right now, Google is creating a dominate player that will likely overspend on the associated AdWords ads to further block out competition.
Who cares if you lose a few bucks on the ads if it further increases your volume to get you better payouts AND reinforces your default status as THE market leader? Plus, exact match domains consistently get a higher CTR than non-matching domains, so in that regard the domain name not only ensures the sitemap in the search results but also subsidizes the AdWords ad costs.
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