Google separate domain keywords?

[Dark_Matter]

Hi I'm new to the forum. I did a few searches to find answers to these questions, but I didn't find them.

I've noticed in the last few weeks, as Google is going through these changes, that the SERPs now highlight keywords that aren't separated by hyphens.

For instance, a few years ago I purchased Lchromatography.com for my dad's business (short for liquid chromatography). A few years later I became aware of SEO and the technique of separating keywords with hyphens to enable search engines to read them. I started wishing I had added a hyphen so that keyword "chromatography" would be recognized. At that time, search term "liquid chromatography" would find my site but it didn't highlight the keyword (chromatography) in the domain in the results.

Recently I've noticed that that has changed, when I search for "chromatography validation" it does highlight the keyword. I've seen several posts here that seem to indicate that Google cannot separate the keywords from a domain name with no hyphens, so I'm a little confused.

One other quick question: Does Google count multiple backlinks on the same page? Does it make sense for me to add multiple links (all to one url) with different anchor text on the same page?

[winelight]

My understanding is that while highlighting may have changed, nothing's changed in how Google works in that respect. So it doesn't really signify anything.

[WordArtist]

hi dark matter,

Love your sites.

[sillysally]

just did a search for this: santa ana

Google came up with results that has this in the URL: santa_ana

and this: santaana

This seems new to me for I used to get domain names without spacing the words, and now I never do, but it seems I can and google will see it?

Highlighting in google has always denoted what they are seeing in your page and URL to determine relevance. So this highlight change logically now shows google's new relevance determinators...........

[John Scott]

If you do a search for "V7 Inc", www.v7inc.com will show up, but it's not because of the words in the URL. It is because of other factors such as anchor text /the word on the page/ etc.

[SVB]

Yeah but they arent talking about that. They are talking about things like if you search for "santa ana", the first search result has the url "santaanazoo.org", yet Google highlights the "santaana" part of that url in the results. So it shows that Google's highlighting process can pick out separate words even if they are in one string. The question is, is it only the higlighting process, or can Google pick up keywords in an url for indexing purposes aswell, even if the url is one string?

[John Scott]

Originally Posted by unrealfragmaster

Yeah but they arent talking about that. They are talking about things like if you search for "santa ana", the first search result has the url "santaanazoo.org", yet Google highlights the "santaana" part of that url in the results. So it shows that Google's highlighting process can pick out separate words even if they are in one string.

Yes, highlighting is fairly easy. It does not mean that Google is parsing those keyword for ranking.

[SVB]

yeah thats what I thought, as higlighting could just be the same as the replace tool in notepad, it can replace a string even if it is hidden among loads of other characters.