I don't know what I'm doing in Google Adwords!

roulettebankroll · 01-01-2008, 06:35 AM

Can someone help me!.

I signed up to google adwords last week to start promoting one of my new sites, does anyone have any advice for me with this network? And what other networks do you recomend I use..

dotservant.com · 01-01-2008, 06:48 AM

google adwords is a lot more complicated than it used to, you'll have to go through a learning curve to understand how to get the best out of it, there are video tutorial in the adwords help section that can help you get started.

There are Yahoo search marketing that looks similar to adwords, as well as adcenter from MSN that you can try out. ASk has a PPC as well, you can try that out if you have extra budget on that.

My advice is avoid the second tier PPC network initially, some of them do send traffic and lots of them, but you can hardly convert these traffic into sales, but they might work for different niche though.

roulettebankroll · 01-01-2008, 06:59 AM

What is this? I don't see this in the google adwords anywhere.

Quote:

Originally Posted by dotservant.com

My advice is avoid the second tier PPC network initially, some of them do send traffic and lots of them, but you can hardly convert these traffic into sales, but they might work for different niche though.

dotservant.com · 01-01-2008, 07:17 AM

I was referring to the PPC network other than those offered by major search engines and mainstream players, adwords, yahoo search marketing, msn adcenter and some other high end advertising network (needs thousands of dollars to get in), PPC advertising network other than those mention are considered second tier PPC network in general, these network have lower entrance to the publisher network (earning click commission) and attracted lots of huge low quality traffic sites, these traffic may convert for certain sites well and may not work for all sites.

prasad_shejale · 01-01-2008, 08:47 AM

Hello,

You may like to check http://www.google.com/adwords/learningcenter/ for more on Google Adwords.

I will also suggest that structure your adgroups such a way that there is a logical grouping of keywords.

Please have a landing Page relevant . It will help you to convert well.

Thanks,

Prasad
(Google Adwords Professional)

rembrant · 01-01-2008, 11:08 AM

Thanks for the link to the learning center it looks very helpful. I was wondering the same thing in the OP. Adwords seems so intense. I plan on spending some time really trying to figure it out.

VirtualHoney · 01-01-2008, 03:56 PM

I am confused with adwords most of the time as well. When I need to a refresher course, I check out the help sections.

saj · 01-02-2008, 12:54 AM

Quote:

Originally Posted by prasad_shejale

Hello,

You may like to check http://www.google.com/adwords/learningcenter/ for more on Google Adwords.

I will also suggest that structure your adgroups such a way that there is a logical grouping of keywords.

Please have a landing Page relevant . It will help you to convert well.

Thanks,

Prasad
(Google Adwords Professional)

hi
thanks for the link

**juliensimon** · 04-13-2009, 04:26 PM

Quote:

Originally Posted by prasad_shejale

Hello,

You may like to check http://www.google.com/adwords/learningcenter/ for more on Google Adwords.

I will also suggest that structure your adgroups such a way that there is a logical grouping of keywords.

Please have a landing Page relevant . It will help you to convert well.

Thanks,

Prasad
(Google Adwords Professional)

That's a good link and I would recommend anybody who is using AdWord to read this.

googlerank1 · 04-10-2009, 09:04 AM

Has anyone heard of Brick Marketing. This looks like a second tier service.

entrabnetworks · 04-10-2009, 11:21 PM

you may check learning center at the website

but plz let me know what is your question?

ami1 · 04-13-2009, 04:00 PM

I would suggest you get yourself a good training program

Adwords needs a few things to make it work for you at minimum cost

Keyword selection. Choose keywords that are not too competitve but are related to your content

Landing page score. The more relevant your sites landing page content is [i.e the webpage that you send your PPC traffic to] The lower the cost of your click. So make sure that when you are writing your ad, you keep in mind what the content of your site is

Daily budget. I advice people should cap their daily budget or you could soon get a run away campaign

Test. You need to test the keywords, headline and the content of your adwords ad to find what actually brings you the most traffic at the lowest cost. Testing means running two versions of the same ad at the same time and then after a certain number of clicks, i use 100, analysing which one is getting better results and then altering something on the poorer ad. Once this is done you run the two ads again to see which performs better

Good luck