Which is the Best Position for Pay Per Click Ads

[naman]

I need your help in deciding the best position for my website's pay per click campaign. I was under the impression that the top position was the best position as it was considered to be the most relevant search result as per the keyword.

But while I was doing a little bit of homework on pay per click campaigns, I came across a blog which spoke on how the top position is now being ignored by the users considering it as paid searches which might not be relevant.

My keywords are extremely focused and relevant to my website and I wish to see good results of my pay per click campaign. Should I still opt for the top position or should in consider biding for the top positions that appear on the right hand column of the SERPs.