hey,
Some might not be secrets to some of the pros :
1. Start out by analyzing competitor's web sites.
These are sites you already know by name or you are able to look up their website address by performing a search on a search engine. Key their web address directly into SEO Studio Keyword Analyzer. You'll want to identify the keywords your competition is targeting and get a feel for how good a job your competition is doing in being found on search engines. Export the keywords found on at least ten competitor's web sites to a coma delimited file. Merge these files into one using Microsoft Excel and sort all 1 word, 2 word and 3 word long terms by keyword occurrence and density in descending order.
2. Select the top 5-10 keywords of each 1 word, 2 word and 3 word long terms.
You should start with at least 15-30 or more potential keywords.
1 word = maxim
2 word = maxim and
3 word = maxim and stuff
3. Now do a Google search for a few of the most important keyword terms you are targeting.
I am using maxim and stuff in this example. Select the first 4-5 hits and analyze them as with the above. You should get something like this:
http://freezinez.com/
Hope this helps people