Google rolls out two new features ...

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Google has unleashed two new features that are aimed at smaller Web sites and could change the search habits of millions of people.


First, the Mountain View search engine announced Friday a "site-flavored" Google search. It delivers results customized to reflect the content of a given Web site.


For instance, the owner of a computer Web site can place a Google search box on the site that returns only computer-hardware-related results. A search for the word "mouse" would get results related to the computer device, not the animal.


Google also unveiled a separate feature that lets owners of smaller Web sites put a Google search box on their site in return for a cut of advertising proceeds. Each time users click on ads running beside the search results from the box, the site operator gets a few cents. Until now, both Google and Yahoo have only allowed much larger Web sites to use this feature.


The second feature does not allow the personalized results offered by the site-flavored search. However, Web-site operators can use both features if they download two different search boxes, according to Susan Wojcicki, Google's director of product management.


Both features aim to do the same thing -- give incentives to Web-site publishers to funnel traffic to Google. And by doing so, Google can make more money -- and users get easier searches.

http://story.news.yahoo.com/news?tmp...twonewfeatures