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Old 11-05-2016, 05:19 PM
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Understanding FTC guidelines for influencer marketing

If you don't know about the FTC being a online guru then I pray for you.

Quote:
The FTC is cracking down on brands that arenít following the rules and regulations for influencer marketing. Where they are and arenít enforcing these rules, though, has left many confused.

To help with your influencer marketing planning, weíve outlined what you need to do in order to keep your brand compliant with the FTC Guidelines.

Include disclosures

The important point is for the influencer to get the message across to his/her audience that the brand is compensating him/her for the post. Surprisingly, there is no single correct way to do this.
Continued at: https://searchenginewatch.com/2016/1...cer-marketing/
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Old 11-07-2016, 07:37 AM
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If there's one thing from their guidelines that I think would have the most impact to most sites it's - TESTIMONIALS

Never use fake reviews, screenshots/proofs, etc. Many people have lost tons of money and some have even gone to jail for this...

About the rest of them, I think common sense is enough, you don't need to be a legal expert to run a website...

Of course, have a privacy policy and TOC on your site, use a disclosure where necessary, but aside from that, it's not that big of a deal..
 
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