For Those New to Link Building

[htmlbasictutor]

There is a very good post over in our SEO forum about planning your link building strategy.

Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because doing so will help you obtain significantly better results. The basic reason for this is that the best way to target your campaign is not always intuitive. There are some critical areas that you should think about before launching your campaign.

Continued Before You Start Link Building

Another good threads in the SEO forum:

...an easy to understand guide for building backlinks and how to easily use them. This guide is not meant for the advanced marketer, but to help inexperienced user to understand the concept and strategies of link building....

Continued: Link Buidling 101 - Guide To Effective Backlinking

...Balance is absolutely critical for all of SEO. Link building happens to be expensive at times, though, and I’m not talking about buying links, I’m talking about the sheer effort behind many link building campaigns that involve linkbait, content creation, social media promotion, etc. In an economic downturn, it only makes sense that people are looking around for clues on how to cut their budgets. Sadly, link building (especially when really good rankings have been achieved) tends to be on the line much of the time. However, if you’re creative enough, you should be able to link build on ANY budget and keep things nicely balanced.

Continued: Link Building: A Balancing Act

From Search Engine Journal:
Link Building Evaluation Guide

...Learning how to evaluate a possible, or previously built link, is the foundation to quality link building. Without that skill you will not be able to make heads or tails of a quality link bait campaign and any webmaster outreach will be useless.

All links have some type of value, and a healthy link portfolio is comprised of low to high quality links. This is because a quality link portfolio is a natural link portfolio. However, understanding differences in quality can help unlock effective link acquisition goals and campaigns...

Natural Link Building : Create an Online Presence and Linkable Brand

...The beauty of the Internet, especially the Internet of 2009 - 2010, is that so many different opportunities are out there to build an online brand, from video distribution to social networking to blogging. I think far too often, especially in the world of linking, too much emphasis is placed on buying static sitewide links in an effort to build “link popularity” and once a specific number of links is established, sites or businesses will “set it and forget it”, becoming complacient with their link numbers and or ranking … only later finding out that they ultimately lose such ranking to more diverse and creative online brands which take a more interesting approach....

From SEOmoz:
17 Ways Search Engines Judge the Value of a Link

...a list of many of the most important factors the engines consider when judging the value of a link...

This article has diagrams to make it easier to understand the concepts explained!