Start-up ad-dependent ePublisher: financial realities please?
Hi there. I'm one of two partners in a potential mid-2009 web-based start-up. Basically I've joined in the hope of gaining some 'local knowledge' that may well determine the feasibility or otherwise of our fledgling online venture.
While the basic concept, design and editorial expertise are in place, the obviously vital e-business aspect is pretty daunting.
As a starting point, and as a novice 'webmaster' (if that's not an oxymoron I don't know what is!), I'm basically wondering whether this is worth pursuing if advertising is the primary, and initially only, source of revenue?
I'm told the likes of Adsense etc are pretty paltry payers and the sort of CPM figures quoted by the likes of salesonline.ie for display advertisers don't exactly inspire confidence.
Is it the case that niche (eg, predominantly local/geographically-specific) sites can sell advertising at higher rates on the basis of repeat visitors/(free)registered users, compared to the values typically charged by high-traffic, low-specificity websites such as search engines?
Obviously given our lack of online marketing expertise etc we would need to engage expert agency advice/consulting in the whole area of internet marketing, advertising and SEO, and general ongoing website development.
Any words to the wise would be appreciated.