 |
| Marketing Forum Marketing, branding and advertising discussions. Online and off-line marketing discussions. |
|
 |
|
07-13-2004, 08:04 PM
|
#1 (permalink)
|
|
Senior Member
Join Date: 06-09-04
Location: Faroe Islands
Posts: 123
Latest Blog: None
|
Bulk Emailing
I want to try out bulk emailing and see how it works.
Yes i know it is spam and it is unethical. But when you think about it, ordinary advertisements are not very ethical either. During my time in business school, we learned how to manipulate the viewer by using AIDA, Gestalt, Garspitz and even Freud and many color theories. Hell, we even had phsycology classes 5 times a week for 2 years only to learn about how advertisements affected the viewer in order to increase sales.
If it helps anything, the emails will point to a site with no product of any kind to sell, so it is not commersial.
Does anyone know of a good service online which will let you customise the emails and send it from their own servers, using their own mailing list to a bunch of people?
At a low price of course
|
|
|
07-14-2004, 01:32 AM
|
#2 (permalink)
|
|
v7n Mentor
Join Date: 12-22-03
Location: UK
Posts: 926
Latest Blog: None
|
Don't do it! 
|
|
|
07-14-2004, 10:11 AM
|
#3 (permalink)
|
|
Senior Member
Join Date: 02-10-04
Posts: 476
Latest Blog: None
|
for one you will find people to send mail pretty cheap but you will have trouble finding hosting that won't shut you down
most bulletproof hositng is like 2000 a month
|
|
|
07-14-2004, 10:31 AM
|
#4 (permalink)
|
|
Senior Member
Join Date: 07-11-04
Location: Pakistan
Posts: 186
Latest Blog: None
|
Quote:
|
Originally Posted by sem4u
Don't do it! 
|
Lmao...i bet the author of this thread's gonna get flamed more than anything for this one.
Anyways..i'd say give it a shot.Nothing wrong with just trying it.Dont get a paid domain name and paid web hosting,instead just get a free one on one of those free servers.As for where you can get people's email addresses,just go to any forums and look for email addresses.(NOT HERE!!!!!)Next,get a mailing list management software that lets you send personalized email.****...i cant remember its name.I've wanted that one for so many days.It worked great,but now i've forgotten its damn name and have no idea how to find it.May be someone else here can suggest one for us.
I hope now I dont get flamed too 
|
|
|
07-14-2004, 10:42 AM
|
#5 (permalink)
|
|
Member
Join Date: 06-29-04
Location: UK
Posts: 80
Latest Blog: None
|
bizaar.. 
|
|
|
07-14-2004, 10:48 AM
|
#6 (permalink)
|
|
Member
Join Date: 05-19-04
Posts: 41
Latest Blog: None
|
anyone else feel like taking a shower after reading this thread? :idea:
|
|
|
07-14-2004, 12:11 PM
|
#7 (permalink)
|
|
Member
Join Date: 03-15-04
Location: Toronto, Canada
Posts: 79
Latest Blog: None
|
Re: Bulk Emailing
Quote:
|
Originally Posted by Runilo
I want to try out bulk emailing and see how it works.
Yes i know it is spam and it is unethical. But when you think about it, ordinary advertisements are not very ethical either. During my time in business school, we learned how to manipulate the viewer by using AIDA, Gestalt, Garspitz and even Freud and many color theories. Hell, we even had phsycology classes 5 times a week for 2 years only to learn about how advertisements affected the viewer in order to increase sales.
If it helps anything, the emails will point to a site with no product of any kind to sell, so it is not commersial.
Does anyone know of a good service online which will let you customise the emails and send it from their own servers, using their own mailing list to a bunch of people?
At a low price of course
|
Runilo,
I find this a difficult post to respond to, but let me try.
You acknowledge that sending UBE is unethical. Then you stipulate since in your view advertising is not very ethical, this justifies your proposed course of action.
Without debating the merits of the second position, the simple fact is "two wrongs don't make it right."
Today, spam levels are reaching close to 80% of all email. To get through filters, spammers are pumping out ever increasing volumes of email. The cost to the Internet infrastructure is growing dramatically.
Due to the abusive behaviour of a small minority of users, email is now moving from an open to a closed system.
In the near term, we will see the roll out of sender authentication as part of an overall effort to clamp down on spam, along with increased enforcement of existing laws.
Why would any sane business person want to get involved in spamming, when there are easier ways to make money using the Internet and email marketing?
The position makes no sense, unless one is masochist, or enjoys being hunted and living on the run.
If someone is truly interested in responsible email marketing, follows are a list of useful resources:
How to Advertise Responsibly Using E-Mail
Surviving The Spam Wars
In particular read the part of the article starting with How Do We Survive The Coming Transition.
John Glube
|
|
|
07-14-2004, 01:41 PM
|
#8 (permalink)
|
|
Senior Member
Join Date: 06-09-04
Location: Faroe Islands
Posts: 123
Latest Blog: None
|
I think some people might have misunderstood me, or I have been inucurate in my explanation.
I am not about to start a spam business, nor to become a spammer, in the sence you talk about.
All i want to do, for starters anyway, is to try it out. I only want to see how many visitors it would bring in. I have no intensions to keep spamming, only to try it once. Believe it or not if you will.
I'm aware that 2 wrongs don't make it right, and i also hate spam emails. But most of you talk as if you are saints your selves.
How about advertisements on your websites, i know you all got them. All those advertisements use diffirent theories and strategies to manipulate the viewer, and just as many of them as spam emails are completely useless to the viewer. Personally i think that it just as wrong as spam email. Both make you money.
Every one in this forum is in the business of selling advertisement space, or advertising their own product. And advertisements do manipulate the user, and focus their attention away from the website itself.
Can you admit that you are not in the business of manipulating viewers and raising their interests in products, hoping that they will either buy a product or click an advertisement?? No, and that is because of your business. This area of business solely survives because of advertisements, on the website, links or in emails.
I will have a look at they links you gave me JohnG, and if i can see that it might be beneficial to me, i will try it out.
Anyway, i was hoping that this tread wouldn't start a discussion like this, but face it, we are in the business of advertisements, all of which manipulate the viewer.
So, is there no one who can point me to a site from where i can send customised emails from their own servers?
|
|
|
07-14-2004, 01:57 PM
|
#9 (permalink)
|
|
Senior Member
Join Date: 02-10-04
Posts: 476
Latest Blog: None
|
i think microsofts b-central wiht let you send mass emails
|
|
|
07-14-2004, 02:00 PM
|
#10 (permalink)
|
|
Senior Member
Join Date: 06-09-04
Location: Faroe Islands
Posts: 123
Latest Blog: None
|
ok thanks
|
|
|
07-14-2004, 02:59 PM
|
#11 (permalink)
|
|
Member
Join Date: 03-15-04
Location: Toronto, Canada
Posts: 79
Latest Blog: None
|
Spam is “unsolicited e-mail, often of a commercial nature, sent indiscriminately to multiple mailing lists, individuals, or newsgroups; junk e-mail.†American Heritage Dictionary of the English Language, (4th
ed. 2000).
(This was the definition recently used by the Court in the case of OptinBig v. SpamCop.)
Setting aside the ethical considerations, strictly from a risk reward ratio, the problem is that by sending spam even once, you will likely loose your web hosting and your ISP access, with minimal or no returns for your effort.
Quote:
|
I am not about to start a spam business, nor to become a spammer, in the sence you talk about.
|
Fine. Then you need to understand, sending unsolicited bulk email is off side.
By unsolicited bulk email, I mean an email message which is sent in bulk and unsolicited.
On the other hand solicited bulk email is an acceptable business practice.
On this point, read Mailing Lists vs. Spam Lists.
Quote:
|
So, is there no one who can point me to a site from where i can send customised emails from their own servers?
|
Microsoft's list builder service which has been referenced allows a business person to do this, but you need a mailing list.
(As an aside there are many other email service providers which allow business people to send a customized mailing to their list. I reference two of these in one of the articles.)
The issue is two fold:
* Finding a service provider to send the mailings; and
* Having a list to send the mailings.
There are legitimate ways of building a mailing list.
Some of these include the use of what are known as co-registration services or renting access to a mailing list of subscribers who have agreed to accept 3rd party advertising.
I suggest either would be a more prudent course of action.
For example, there are firms which will create a list of up to 100,000 email addresses through legitimate means, without spamming for a reasonable fee and provide you with their own servers so that you can send mailings to this list.
But, there is an art and science to the exercise.
It is generally understood before the marketer can even consider promoting a product or service, the marketer needs to use what some might call the "roses approach."
Or, if you prefer, you can "rent access to an existing mailing list." The most accepted way is to have the list owner send the personalized email message which the marketer prepares to the list. To avoid issues, you will want to be satisfied the subscribers have agreed to receive 3rd party advertising.
There are also services which aid in you finding such lists.
Trusting these comments are of assistance.
John Glube
[Edited after original post.]
|
|
|
07-14-2004, 04:31 PM
|
#12 (permalink)
|
|
Senior Member
Join Date: 07-11-04
Location: Pakistan
Posts: 186
Latest Blog: None
|
Quote:
|
Originally Posted by Runilo
I think some people might have misunderstood me, or I have been inucurate in my explanation.
I am not about to start a spam business, nor to become a spammer, in the sence you talk about.
All i want to do, for starters anyway, is to try it out. I only want to see how many visitors it would bring in. I have no intensions to keep spamming, only to try it once. Believe it or not if you will.
I'm aware that 2 wrongs don't make it right, and i also hate spam emails. But most of you talk as if you are saints your selves.
How about advertisements on your websites, i know you all got them. All those advertisements use diffirent theories and strategies to manipulate the viewer, and just as many of them as spam emails are completely useless to the viewer. Personally i think that it just as wrong as spam email. Both make you money.
Every one in this forum is in the business of selling advertisement space, or advertising their own product. And advertisements do manipulate the user, and focus their attention away from the website itself.
Can you admit that you are not in the business of manipulating viewers and raising their interests in products, hoping that they will either buy a product or click an advertisement?? No, and that is because of your business. This area of business solely survives because of advertisements, on the website, links or in emails.
|
Dude I actually enjoyed your thread until you posted this message.Advertising is not spamming.Lets take a look at some of your points.
First,we advetise our websites,but because as long as you dont advertise your website to the user through spam,he comes to your website using ethical means and chooses to come to your website HIMSELF.That is his own decision,which seperates it from spam.Next for the advertising space on our websites,i dont think that is spam too,because it uses a targeted appraoch.No body,unless he's a moron,shows you ads on Penis enlargement if you go to a religious website.However with spam so many nice religious guys get ads for penis enlargement.See the difference?targetted advertising differentiates advertising from spam,because most of the time you WANT to see that advertising.I've discovered so many great services just by the targetted advertisements on other websites,and i'm sure many other people here would have,too.Spam on the other hand is untargetted.It sends you all this crap on penis enlargement and other crap which most of us are not interested in(apologies to anyone who is  ).
Dude,i dont think its wrong to just experiment with spam.However,using lame justifications such as the advertisement one,is wrong.I hope you get my point 
|
|
|
07-14-2004, 04:59 PM
|
#13 (permalink)
|
|
Individualist
Join Date: 09-27-03
Location: Japan, mostly
Posts: 27,027
|
There are good ways of marketing via email and bad ways. Opt-in is good. SPAM, no matter how targeted, is often bad. By "bad", I mean "not profitable".
A few days ago a friend put a promotional piece in his opt-in email list for BlueFind, which resulted in over $3,000 in submissions in one day, and double that over a period of four days. (It also helps to have a strong product which sells itself.)
But for the most part, when I get non opt-in spam, I wouldn't buy from the company no matter how good the product was - just because I hate SPAM. And SPAM is from a stranger. Opt-in is often from a "friend" or at least from somebody the recipient knows. Big difference there.
|
|
|
07-14-2004, 06:02 PM
|
#14 (permalink)
|
|
Junior Member
Join Date: 07-14-04
Posts: 5
Latest Blog: None
|
I believe if you send out emails in bulk to lets say mechanics about an auto site, then this is target marketing not spam
do you agree?
|
|
|
07-14-2004, 07:09 PM
|
#15 (permalink)
|
|
Senior Member
Join Date: 06-09-04
Location: Faroe Islands
Posts: 123
Latest Blog: None
|
Quote:
I believe if you send out emails in bulk to lets say mechanics about an auto site, then this is target marketing not spam
do you agree?
|
No offence, but i do not agree. What most of you say, is that targeted ads are not spam, even targeted emails.
And yes John, i do agree with your point about the emails from a known person rather than from an unknown.
But spam is in my oppinion getting ads served to you without you having asked or expected them.
As for the targeted spam: I am also looking to buy an email list belonging to a sertain age group, which makes it tarketed. Does that mean it is not spam?
However email spam is very annoying because it fills up your inbox. But, if it is profitable, i will do it.
Today i visited a companies site which offered a targeted email list for 39 bucks, and the list contained about 2.000.000 adresses belonging to a certain age group. (targeted)
Also, these receptients have accepted 3'rd party emails, which makes it perfectly legal.
How about this?? any objections??
The mail i wanted to send is an invitation to have a look a this certain site i am advertising, nothing more. What am interested in knowing is if the amount of visitors would be profitable by using pay per impression ads. Minus the 39 bucks of course.
By the way, what is the standar impression cost?
|
|
|
07-14-2004, 07:28 PM
|
#16 (permalink)
|
|
Senior Member
Join Date: 07-11-04
Location: Pakistan
Posts: 186
Latest Blog: None
|
lol.....
i wont say anything now.Go for it.
|
|
|
07-15-2004, 12:31 AM
|
#17 (permalink)
|
|
Senior Member
Join Date: 10-13-03
Location: New Zealand
Posts: 339
Latest Blog: None
|
Anyone who is willing to "try" spamming is unlikely to succeed in any business endeavour long-term. My suggestion is to practice saying "You want fries with that?".
|
|
|
07-15-2004, 01:26 AM
|
#18 (permalink)
|
|
v7n Mentor
Join Date: 12-22-03
Location: UK
Posts: 926
Latest Blog: None
|
Doesn't look like I got flamed
Do you know how much it costs businesses to fight spam? Go and do something productive.
|
|
|
07-15-2004, 09:01 AM
|
#19 (permalink)
|
|
Junior Member
Join Date: 07-14-04
Posts: 5
Latest Blog: None
|
I really don't understand
targeting the emails is fine in my opinion
How come no one gets this angry when they open their mail box everyday and it is full of junk mail from companies rying to sell you something?
I think that is worse as you have to actually go throw it out and it is a waste of paper.
I know spam is annoying, but I baffles me why so many people get an aneurysm over it
no wonder why so many deaths in this world are from heart attacks, people need to lighten up
|
|
|
07-15-2004, 09:06 AM
|
#20 (permalink)
|
|
v7n Mentor
Join Date: 12-22-03
Location: UK
Posts: 926
Latest Blog: None
|
Quote:
|
How come no one gets this angry when they open their mail box everyday and it is full of junk mail from companies rying to sell you something?
|
Erm...I do. Hotmail account is full of spam, we have to have strong spam filters at work, etc.
Also, if you send it to me from within the EU to a consumer address it is ILLEGAL.
|
|
|
|
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
|
|
|
| Thread Tools |
|
|
| Display Modes |
Hybrid Mode
|
Posting Rules
|
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
HTML code is Off
|
|
|
All times are GMT -7. The time now is 01:18 AM.
© Copyright 2008 V7 Inc Powered by vBulletin Copyright © 2000-2009 Jelsoft Enterprises Limited.
|
|
|