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Old 10-13-2003, 10:31 AM   #1 (permalink)
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Old 10-13-2003, 10:51 PM   #2 (permalink)
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Every time you buy a Coke, you don't buy Pepsi. As the number of companies offering products increases, and as the number of products each company offers multiplies, it's inevitable that there will be more losers than winners.
Dumb marketing throws more money at advertising. Smart marketing would find a way to outsell both Pepsi and Coke with a lot less advertising.

The only way that could be done is with a brilliant branding strategy.
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