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08-07-2004, 07:40 AM
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Article on Market Requirements
MarketingProfs.com has published an article I wrote on documenting market/product requirements. The article is entitled, "How to Guarantee Product Failure". You can view it at:
http://www.marketingprofs.com/4/cauvin1.asp They will put the article in their archives next week, after which it will be accessible only to registered members. My company has published a copy of the article at: http://www.cauvin-inc.com/articles/ProductFailure.htm |
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