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oh yeh, forgot about that cost!
unless you know some media studies college student who knows what they are doing and you can convince will get much more value from the "experience" than from any "fee", it'll cost a few thousand $$ to get one done.
I looked into the whole tv ad thing a while back for a UK based project and i think the total bill for a half decent one was somewhere between £5000 and £10,000 although some companies will try and convince you you can have a tv ad for around £3500, it doesn't work out like that - well it didn't for me anyway - ended up scrapping the idea as it cost so much and looked into advertising at sporting events instead
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