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Old 09-05-2004, 06:03 AM   #1 (permalink)
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How many keywords?
Hi,

Just getting going on Overture.

I'm trying to put together some relatively low volume (and therefore cheap) phrases to bring visitors to my site which markets a commodity trading course (alternatively known as futures trading course).

I'm wondering how many phrases would be considered an appropriate number.

50?
500?
5,000?

It seems possible to come up with a few thousand but I don't know if it's advisable to go for terms which may hardly ever get searched and if there is a downside of so doing.

Advice from a Pay Per Click expert would be appreciated.

Thanks.
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Old 09-05-2004, 12:55 PM   #2 (permalink)
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Depends on the volume you're looking for, but I'd definitely go for over 50...probably less than 500 initially. Maybe 200 or so.
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Old 09-06-2004, 12:39 AM   #3 (permalink)
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The terms have to be searched for 10 times a month in the US (I think) for you to be able to bid on them. Go for as many relevant phrases as you can. The cheapest ones can often have the highest ROI as they are the most targeted.
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