My program leads in three ways.
The primary method is offer the opportunity straight and make the prospect realize it’s free to join, no obligation, no fees.
The secondary method is to offer a free pack – a book, a tape, a CD – and not just junk stuff – a pack worth having – and backend them with a free trial of the opportunity. Prospects also realize that the will be able to recruit their own affiliates giving away the free pack.
The third is a tertiary method offering a unique gateway of profiles which promotes the “lifestyle” benefits of running a home business – the 30 second commute, and some “testimonial” stories.
Depending how you market, one way tends to work better than the others, but all have proven to be effective.
Silke