Creative marketing

[Stitchy626]

What are some of the most creative marketing strategies that you have come across?

[Pipeline-Webdesign]

what is the tartgeted audience?

[awall19]

www.themeatrix.com

[Stitchy626]

Originally Posted by awall19

www.themeatrix.com

That is pretty good .... I like that one

[Stitchy626]

Originally Posted by Pipeline-Webdesign

what is the tartgeted audience?

For anyone, anything... just a general what is the most creative thing that you have seen

[painperdu]

Getting your work displayed ahead of the class and making a social statement: Graffiti artist hangs his own work alongside old masters

[Atom]

Originally Posted by painperdu

Getting your work displayed ahead of the class and making a social statement: Graffiti artist hangs his own work alongside old masters

The guy's a wanker.

I kind of like some of his sayings, though.

"Just because we don't care, doesn't mean we don't understand."

.. lol

http://www.banksy.co.uk/index2.html




...

[rtheodorow]

Send it out to as many listservs with friends as possible and have them pass it around...if it's good that will take care of it...

[imaginemn]

I would have to say what my buddy Prince did with his Musicology Album. He gave away a copy of his new CD Musicology during his US Tour. Every person attending the concert got a "free" cd with each concert ticket. Not only did this count towards his record sales but they were also included in SoundScan numbers.

MUSICOLOGY WEEKLY Sales

Week One – 191,000
Week Two – 173,000
Week Three – 150,000
Week Four – 76,637
Week Five – 42,000
Week Six - 71,000
Week Seven – 93,000
Week Eight – 75,363
Week Nine – 81,261
Week Ten – 92,000
Week Eleven – 55,739
Week Twelve– 25,000
Week Thirteen – 74,000
Week Fourteen – 79,157
Week Fifteen – 58,000
Week Sixteen - 73,000

Total – 1,410,157 copies sold
He made $7 for every album he gave away at the concerts. To put things into perspective Usher sold more albums during that time period but he only made around $1.35 per album. Even if "usher" would have doubled the traditional sales he wouldn't even come close to what Prince accomplished. Do the math.

This upset so many record company execs that no other artist will be able to do this in the future. They may be able to give away music but future giveaways would not count towards sales and SoundScan numbers. Many people think this was sneaky but I think it was creative genius. Cut out the middle man and give it away to everyone and still make a profit. Doesn't get better than that.

This may not be what you were looking for "stitchy" but it is creative marketing.

imaginemn

[painperdu]

imaginemn, I don't understand.

"Total – 1,410,157 copies sold"

Is this what he gave away or did he sell them?

Are you saying that he collected a royalty even though he gave away the CDs for free? Was the price of the CD included in the price of the ticket?

Also, what does Usher make per concert as compared to Prince?

[matt55]

Hi
Do you know if this type of marketing can get you good profits and sales. I am looking of

extra option. I have tried various website marketing and they work
Has any one tried Ip broadcast / or fax marketing deos it work
One Marketin method that I am sure works and gets me many customers is Targeted email

marketing.
What is your experience on some of these marketing methods


Targeted email campaigns and Targeted lists
http://www.servertron.com


Matt D

[SFC]

Nice numbers