Rates

[raciviusdawn]

hey guys/gals, I have a question.

If a company which is fairly popular and you know is doing rather well financially came to you about paid advertising and wanting to advertise on your site...how much would you quote them?

What are considered "normal" prices as far as advertising on websites? Does it matter if the company were big or small etc? Would you increase due to the size of the company knowing that they could pay it?

[Papadoc]

From my background in advertising, this concept is known as "hosing down the monkey". It doesn't work and it backfires every time. Not sure where the phrase comes from but we used to carry it further and explain that the monkey gets mad, leaves, and never comes back.

Big companies have big pockets and big budgets, but they also have big clout. Everyone wants their business, first because they have lots of money and inventory, second because they understand the business and aren't whiners, and third, because when their ads show up, you look like you are a player in the ad market.

Big companies also want to test market and they know they can go anywhere, any time with anything they want. What they care more about is how well their ads will perform on your audience and if your site is worth dealing with. Just like big buyers from big supermarket chains can buy cheaper than some mom and pop grocery outlet, so can these guys.

Don't play it on the cheap, but don't try to hose down the monkey either. Keep your prices reasonable but give them what they REALLY want, a test period. Either they will find that your site works for them or it doesn't. If it does, they won't quibble much on price if you don't sound weak. They've already determined that the ROI is there. If the site doesn't work for them, you could all but give it away and the bother of the paperwork won't keep them as your client.

[raciviusdawn]

sounds good.....i won't hose the monkey