Will social media destroy brands?

[chillfire]

Hi everyone,

I was emailed this link to a clients blog the other day and was wondering what people thought of it?

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Although I have been SEO'ing for a number of years. I dont spend much/any time on Facebook, Myspace, Youtube, etc marketing what I do.
As I have never found proof that the time it would take to keep these mediums up to date would actually generate any income?

I thought the blog post was really interesting as although not a massive company, my company has a brand of it's own and it gave a me some confidence that anyone can generate web/brand traffic by using the social media platforms around the net.

Although I wouldn't quite get the same coverage as Dave Carroll did if an airline damaged my guitar, they would just laugh at me.

It also made me think that I could also kill my company very easily with bad social marketing, like a company I left about 5 years ago who have failed to understand how facebook works, ie its real people who post on group walls - [REMOVED]

look forward to anyone's comments.

cheers,