Quote:
Originally Posted by icebreaker
I'm still confused. I want to clear up my mind. In using backlinks, is it better to use different "keywords" as anchor text for my site url or use only one keyword? 
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You should be very clear about using those keywords which are just relevant to your content and fully adhere the integrity of your landing pages. In simple words, choose a keyword according to your page and content over there. Targeting one or two or even few keywords is quite fine but your page must speak out the same as of your keywords in anchor text.
However, for your homepage you may target few keywords those are quite relevant and broad keywords. Accordingly, write up the content for your homepage and go on with keywords to anchor which are giving clear preview of your content/services/products etc.