Ok the 50 tactics are pretty good for newbies except a few ones:
9. Make sure you have good camera and editing equipment. If you don't want to
sink the money into these things, consider hiring a professional.
You don't need to buy a good camera or editing equipment if you just buy stock images.
35. Do not make your video an ad. In other words, get a point across but do it
without trying to sell something.
I agree with you, you need make people dream and get to the point at the same time.
43. Stick to your target audience. Don't try to branch out too far from your
purpose, or you could easily lose loyal followers.
You can extend your target audience pretty far depending of the subject(s)
I am not a professional in video editing, but all you said on your e-book that's what I did naturally, and it seems like I used basic common sense
