Opt-In Email Broadcasting Problem

[healthsmart]

I recently developed a landing page (healthsmartbenefits.com) and hired 2 opt-in email marketing companies to email their participants for a free quote on our healthcare plans. The email was done well and the landing page is excellent. In fact, the landing page was modeled after a colleagues landing page that is doing this successfully. He has no problem generating the quantity of leads we need.

The two marketing companies we selected were admittedly the cheapest of the 16 quotes we sought out ($1,800 for one and $1,200 for the other). Both marketing companies have been broadcasting the emails for us, but from about 30 million emails and 10,000 visitors to my landing page, I have gotten only 3 conversions. This seems statistically impossible.

I have had my web developer recheck everything with respect to the functionality of the landing page and my CRM’s capture of the lead information, and everything is working just fine. 60% of our visits have been from the FireFox browser, which seemed a little strange. I am absolutely baffled.

Any ideas what’s happening here? I am also interested in any ideas you might have to generate conversions through the landing page at $5 each or less.