SMS Advertising!!!

[tommydreamers]

Hello boys,

Has anyone always tried advertising between sending text messages (SMS) to mobile phone owners? I hope that this type of advertising might work well. Any experience?

[William Tubold]

I havent heard somebody that would be interested on that, but yes is a good way to market your business. It is great, since SMS can target a mobile audience and mobiles are on 12- 24 hours per day, and messages are read as soon as they are received.

[varundbest]

Well i guess that it is not a good idea to spam people's mobile phones with advertisements.

[Zap]

What's worse than annoying ads?

Annoying ads that you have to pay for.



I'd stay away from SMS advertising, unless you want to anger people.

[snakeair]

To tell you the truth, i would be one of the angry people. My mobile for is for personal/work use and recieving any advert on it, i will go right to my phone provider to complain or even get a new number. Unless i agree to recieve the ad's i would not like them sent to my mobile phone.

This is a touchy subject cause some people may not have a problem with recieving ads, but some may be really upset if they get sent them without opt-in to them.

[HiVelocity]

I think that might make some people mad especially the people who are charged per text or have a text limit monthly.

[maxine25]

Yes I already tried SMS advertising and it only does no good. I prefer classifed ads on newspaper rather than SMS because in SMS advertising you don't know who are your potential clients. SMS advertising can disturb people especially if they are in meeting or business appointments.

[kahuja]

In many countries, you may be legal complications with usage of such means for advertising your products, so watch out !

[mr.joebert]

I get an SMS ad once every few months. I've never received an ad from the same company twice, so I'm guessing they get shut down fairly quickly.

[Buzzlord]

AFAIK, this isn't legal in the United States.

The only SMS ads I ever get are from Sprint, my cell phone provider. Even those are annoying.

I wouldn't do this even if it was legal. It's telemarketing meets email spam.

[varundbest]

Originally Posted by Buzzlord

AFAIK, this isn't legal in the United States.

The only SMS ads I ever get are from Sprint, my cell phone provider. Even those are annoying.

I wouldn't do this even if it was legal. It's telemarketing meets email spam.

Yes! thats what i said, its annoying!

[MaineCopywriter]

I do quite a bit of work in the mobile marketing field in the US, so perhaps I can shed some light on this.

SMS or text marketing is legal in the US. However, text spam is very illegal and there are stiff penalties carriers enforce against people who send unsolicited text messages.

Texts get a 100% open rate, which is why the are extremely effective --if (and only if) your recipient has requested the text. Double opt-ins are required for text campaigns. Also, you're required to provide instructions for how to stop the texts every two or three messages in a series.

SMS campaigns in the US are still very expensive because the sender has to pay and the receiver has to pay. But many companies find it's worthwhile.

You can find out more about how to ethically and legally use SMS marketing at the Mobile Marketing Association's Best Practices page here:http://mmaglobal.com/policies

Twitter is an effective and free way to reach people by phone, if they want to be reached that way. As always, be relevant, useful and respectful of your reader's time.

[ScriptMan]

I have all text messages blocked on my phone. I realize that makes me an ultra minority.

[MaineCopywriter]

Nope. It makes you a "smart" minority
Unless you're a parent or have an unlimited text account (I'm both)