Whats a good CPM to offer on my site?

Johan007 · 01-13-2005, 11:55 AM

Whats a good CPM to offer clients on my site? the site is futuremovies dot co dot uk. I was thinking $8.

What CPM's do you guys offer?

awall19 · 01-14-2005, 11:19 PM

have you reviewed the ad rates of similar competing websites? can always act like you want to buy from them to get their rates as a guideline.

gregorym · 01-29-2005, 04:53 AM

Wow, that is a question you can't answer without more info.

sundancerz · 01-29-2005, 11:28 AM

What's a CPM ?? I gather it's about advertising or some kind of click through rate???
I don't know a lot of the lingo...sorry

Rivux · 01-29-2005, 11:33 AM

cost per thousand impressions and ya its for advertising

Johan007 · 01-30-2005, 07:11 AM

Quote:

Originally Posted by awall19

have you reviewed the ad rates of similar competing websites? can always act like you want to buy from them to get their rates as a guideline.

...but it feels so dirty! (I will do thanks).

Zoom Banners · 01-30-2005, 07:17 AM

When my traffic site goes up I'm going to charging $1.70 CPM for untargeted. Is this targeted or untargeted?

Johan007 · 01-31-2005, 05:23 AM

Its targeted. $1.70 CPM is good but agencies are not going to be interested in rates that low so I acheived much higher.

Zoom Banners · 01-31-2005, 12:30 PM

For targeted I do around 3.85

Zoom Banners · 01-31-2005, 01:42 PM

Quote:

Originally Posted by Johan007

Its targeted. $1.70 CPM is good but agencies are not going to be interested in rates that low so I acheived much higher.

Also, higher rates doesn't mean more professional or better.

Johan007 · 02-01-2005, 03:59 AM

Your right, but I did not mention professional or better. I had to prove that the stats are very targeted and they are.

awall19 · 02-02-2005, 05:24 AM

Quote:

Originally Posted by Zoom Banners

Also, higher rates doesn't mean more professional or better.

true, but they sometimes have that subconcience effect.

would you buy an eMachine?

most in the know say no just becasue they thing that at their low prices they must be garbage. it does not mean that they are bad, just that people assume a value based on price.

for example, a while ago I doubled the price of my ebook and get better feedback, sell at least as many, and less bad customers. since they paid more on average they also tend to value it more. If I gave that same ebook away free potentially many of them would not care about it at all.