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Old 03-04-2010, 10:31 PM
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Tips For Mobile Search & Adwords

One thing i think not all of us do is target the mobile phone users when marketing. This is a very interesting blog post on the PPC blog. If you have some time, just head on over to the full blog post for the rest of the article. (Come to think of it, i know there is a plugin to make wordpress blogs WAP ready... but never installed this)

Quote:
We may be in a recession, but one area is booming.

Smart phones.

As handset costs are driven down, more people are switching to smart phones, such as iPhones & BlackBerrys. Internet usage on mobile phones is increasing, and may well displace much PC and laptop usage.

Marketing-speak perhaps, but we do live in interesting times when it comes to new opportunities in search. Google bought mobile advertising network, AdMob, last November for $750m, so expect much integration and new features this year...
Continued at: Mobile Search Tips

So has anyone actually created landing pages for only mobile people? (hint, this is mentioned in the blog post)
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Old 03-16-2010, 11:13 PM
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google bought admobs so apple bought quattro wireless, should be interesting for mobile phone ads how apple will implement this over iphones.
 
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