Market segmentation for discount supermarkets

[siblers]

Hi, I must do a marketing project on a european discount supermarket called LIDL, i imagine many of ye do not know what this is, its a discount supermarket which sells unknown brands at very cheap prices,

I am struggling with getting info on it, so i was wondering if ye could help

I imagine many discount supermarkets use similar startegies

I want to know about market segmentation, its product developments, diversifaction, how socio economic variable, geographic etc can effect its chances of success

Thanks

[sem4u]

Had a look here?

http://www.google.co.uk/search?hl=en...e+Search&meta=

[toddieg]

i actually shopped at LIDL in torino, italy.... it was one of the coolest places i've ever been to in my life

the food was dirt cheap, and the beer was even cheaper... like .23 Euros a pint or something ridiculous....

that's about all i know about it though... sorry