Ready To Make E-mail Work For You?

[JohnG]

Are You Ready To Make E-mail Work For You?
by John Glube, © 2005, all rights reserved of Biz Rules News

Ever take Buckley's cough syrup to cure a cold? The trade marked
tag line is "It tastes awful, but it works." Well, marketers
using email are faced with a similar problem.

We all want e-mail marketing to continue working for our
business. E-mail marketing can be a powerful tool. But for some,
the cures sound terrible. First there was blacklisting and
content filtering. Next, rules and regulations like affirmative
consent. Now its e-mail authentication and oh no, accreditation
and reputation.

Some people have suggested, we need to abandon e-mail altogether
and move to RSS. Yes, marketing through RSS is quickly coming of
age. But, guess what? Email remains a potent tool in the
marketer's arsenal and will continue. Used properly, it is a
very powerful and intimate way of delivering your message.

As to the cures like e-mail filters, blacklisting, white
listing, bulk folders, this is spam buttons and all the rest,
pretty soon your eyes just start to glaze over, or you get
frustrated as heck and say enough. Well, you have a choice. You
can fight them, or get ahead of the curve and take control. How
you ask?

Did you know that we are about to have a grand e-mail experiment
involving e-mail authentication, network security and all that
jazz pretty soon?

Want to learn how to turn all this around and make e-mail work
for you? Don't know what I am going on about? And why should I
care you ask? Well, e-mail marketing is part of your business.
You want it to work. So, grab a seat and stay a while. I have a
story to tell.

To read the full article use this:
http://www.learnsteps4profit.com/emgr.html

(Don't worry, you won't have to sign up for anything.)

Thank you for your time. John Glube, Publisher and Editor of Biz
Rules News. Your source for news about Online Biz Rules.
http://www.learnsteps4profit.com/rbn.html


According to Busitoolz.com
Formatted to 65 cpl
Word count: 335
Line count: 45

Stats include title, header and resource box.