Branding management tool

[hoaianh]

Brand now plays an important role of every business.
My company is just a small unit but we also pay attention to it.



I only want to make a tool to manage brand, just to define how many people know my company's name, who are they? ( their knowledge, class status...)
how many quotations already sent, which of them was replied, if not, why...
many thind related to that..

Have you ever experienced in brand management in various scale. Please share your experience with me.

Thanks so much!