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it all depends on what type of women you are targeting, college age, young professional, married and/or kids, mature, and elderly women. each group has certain likes and dislikes. things that peak their interest and spending habits.
most women, regardless of age group, are interested in beauty and diet/nutrition products. mainly because of the constant concern with self-image. accessories are another interest and can range from clothing, jewelry, shoes, and so on. these are the more general products of interest to the feminine crowd. you can also get more specific depending on the target age group.
hope that helps.
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