Very well said - however, I would have to disagree just a little bit. I feel that conversion is a bit more important than the amount of traffic. Traffic is good yes, but if there's tons of it and are no conversions, there won't be anyway to pay to keep the lights on...
Originally Posted by GeorgeKuipers
Snakeair, in bold the question and discussion can be concluded in one sentence: no traffic - no sales, conversion is irrelevant; no conversion - no sales, traffic is useless.
So both sides are equally important as the X and Y chromosomes. Without one ingredient (or with a failing ingredient) the second ingredient is completely meaningless ;-)