How to improve your websites search engine rankings

[john587]

How to improve your websites search engine rankings
By Jonathan White

One of your main goals when building a site is to receive a lot of traffic so that you can make some reasonable money out of your website. One of the main and best ways of getting more traffic to your site is for you to do some seo (search engine optimization).

There are many things involved when doing seo for your website. Some of these include the following:

Designing your website
This is a very important thing to consider when doing seo. This is because the better your site is optimised for the major search engines, the better your chance will be of you getting an improved ranking for your chosen keywords within the major search engines. To optimise your site you will need to use metatags, which contains your chosen keywords. You will also need to design your site so that it is not just full of images.

You will need to add some good quality content to your web pages in the form of text. When writing text/information for your web pages you must consider using your chosen keywords throughout the content so that it has a good keyword density for your chosen keywords. It would probably be best to aim for a keyword density of around 7% - 9%. If you have a keyword density any higher than this, then the search engines may penalize you for spamming their search engines with your chosen keywords.

The navigation of your site is also very important as when people arrive at your site you will want them to easily be able to navigate through your sites content. If they can’t do this then they may leave your site and go to another one, which could even be one of your competitors.

Link Popularity
Link popularity is very important in making your website rankings improve. This is because the more sites that link to your site the more important your site looks to the major search engines. But when getting sites to link to yours it is best to make sure that your link is on a page of a site that is based on the same topic as your site. Doing it this way will benefit your site much better than you having your links on pages of other sites that has topics that have nothing to do with your sites topic.

So you are probably now wondering how you can get sites linking back to your site. Well there are many ways of doing this. Some of these include the following:

1. Doing link exchanges
Doing link exchanges with other sites is a good way to increase your sites link popularity.

2. Writing reprint articles and submitting them to article directories
Writing reprint articles that is on the same topic as your site and then submitting them to free reprint article submission sites is one of the best ways for you to increase your link popularity plus visitors. This is because you are writing an article about your sites topic and then you are placing your sites link in the authors’ resource box, which then means that your link will be on the same page as information about the same topic as your site. Placing your sites link in your articles also means that it is a one-way link, which is an advantage to link exchanges.

Some article directories have so many articles that they also include an article achieve so that your article can stay in view of the major search engines for some time and also so that you can easily navigate the articles more quickly by using the achieve.

3. Using forums and including your sites link in your signature
Using some forums will increase your sites link popularity, but using these is not as good as using some other forms of getting links to your site. This is because some forums use some sort of redirect so that the search engines can’t see your link in the forum.

4. Adding your sites link to free to submit general and specialty web directories
This is a slow, but good way of increasing your sites link popularity and also increasing your sites visitors. This is because many web directories have good rankings within the major search engines, which means that your site will also benefit from it.

5. Writing press releases
This is a very good way to increase your sites traffic and link popularity. As longs as you can write a good press release you should see a good increase in your websites traffic and link popularity.

[shoaeeb]

Great informations.

[swapw]

2. Writing reprint articles and submitting them to article directories
Writing reprint articles that is on the same topic as your site and then submitting them to free reprint article submission sites is one of the best ways for you to increase your link popularity plus visitors. This is because you are writing an article about your sites topic and then you are placing your sites link in the authors’ resource box, which then means that your link will be on the same page as information about the same topic as your site. Placing your sites link in your articles also means that it is a one-way link, which is an advantage to link exchanges.

This will actually hurt your SERP, the SE will take it as spam rather then content because of the amount it's been duplicated.

- Swapw

[x3mario]

You're right. Duplicate content is not good in our site.

[myseoblog]

You have a good point... My site is on top of Google pages (12 keywords) but still I can't explain why this happened..

[beacon]

nice article...
if you want to improve your rankings then SEO your site and build quality links

[MrCat]

A nice read! Basic and conventional ways that most newbies would find useful.

[nicesurf]

Update manually and regularly will increase PR..

[Rick2]

You're right. Duplicate content is not good in our site.

Yea it's duplicate content, but you can change the wording enough to make it unique.

[ww2db]

Originally Posted by swapw

This will actually hurt your SERP, the SE will take it as spam rather then content because of the amount it's been duplicated.

- Swapw

Yes, but only to a certain degree. If I wrote a good article, I post summaries (and with links back to my site) around article directories and related forums. It's worth the small hit in SERP if by doing this you may generate some significant traffic with the right audience. After all, you write your website for visitors, not Google rankings, right?

The World War II Database site that I run gets plagiarized left and right, which kinda sucks, but in the instances where folks who copy me actually cite me and link back to me, it's actually kinda worth it because those who click on those links are definitely the kinda of audience that I want.

[best918]

good tips, I'll do according to this. thanks

[g00gl3r]

Thanks for that information!

[Indian_Webmaster]

Really a nice information. Thanks for sharing it with us.

Yes I totally agree that duplicate content will harm your ranking

[swapw]

Originally Posted by ww2db

Yes, but only to a certain degree. If I wrote a good article, I post summaries (and with links back to my site) around article directories and related forums. It's worth the small hit in SERP if by doing this you may generate some significant traffic with the right audience. After all, you write your website for visitors, not Google rankings, right?

The World War II Database site that I run gets plagiarized left and right, which kinda sucks, but in the instances where folks who copy me actually cite me and link back to me, it's actually kinda worth it because those who click on those links are definitely the kinda of audience that I want.

Actually, no. When people post summaries on an article inside forums people don't usually look at it as the poster being the author of these articles, rather the article itself. The majority of the articles posted are not originated by the poster majority of the time anyway. Even if the article is that great, you'll get reps but not links back to your site. It at most gets linked to the particular forum where the thread was posted and it ends there.

SE ranking gets you relevant visitors more targeted then let's say a forum visitor from this forum. It's easy to see this, that's why people uses adwords for campaign conversion rather then forum spams. Your niche is about history while this forum is with webmasters.

Now there's a difference between you duplicating your own content vs others who copies your content then links back to you. Duplicating your own contents revolves around submissions to article directories, forums like you've mentioned while when others decide to duplicate your content they're usually linking it from their blog or site if they do actually link. This difference which is something SE can distinguish the difference of. Essentially, getting a lot of visitors is important as you say...however what will get the results done are the targeted visitors who will stick around and not otherwise.

- Swapw

[arcel]

quality content and backlinks is the key in improving your sites position in the SERP.

[bobkat]

good info

[nimratimly]

Social Bookmarking will also improve rankings.

[keanwoo]

very useful content.

and you'll do it without hurt SERP by reference to any web that you get it or code any content in your post and add any opinions or write any content in your post.

Nevertheless I'm thanks a lot for this information.

[InternetWorld]

Nice Information. Thanks..

[geurbie]

You may end up finding link exchanges and directories have very poor ROI. If your doing it now stop... There are so many better ways like developing something useful on your website... This is called linkbaiting, but you must give them something worth linking too.