Mass email campaign

[cbolts]

Does anyone know the ins and outs of an email campaign? I have all the potential customer's emails but I'm not too sure how to send out all the emails. I don't want a huge to: or cc: list with all the addresses sent to every recipient. How do I go about doing this?

Cheers
Casey

[cbolts]

anyone?

[dbullet007]

You need a bulk-mail program such as Groupmail.
Be sure to read the CAN-SPAM law, and don't send more than 1 unsolicited email.

[sem4u]

DO NOT SEND ANY UNSOLICITED E-MAILS!

People must opt-in to receive your mailings. This makes sure that you stay within the law. Also allow people to unsubscribe on every mailing.

I am currently looking at desktop programs to send opt-in mailings out.

This one looks the best so far:
http://www.anconia.com/

[cbolts]

Originally Posted by dbullet007

You need a bulk-mail program such as Groupmail.
Be sure to read the CAN-SPAM law, and don't send more than 1 unsolicited email.

yo i emailed you, waiting on a reply.

[Kyle_Katarn]

Do NOT send unsollicited emails
Do NOT use cc/cci, use dedicated mailers such as K-ML ( http://www.kcsoftwares.com/?kml ) instead.

[EasyMarketing]

What I would do is write a personalized email, definitely shouldn't sound like typical spam mails. Send out 1 email at a time. Don't send it to multiple email addresses simultaneously. It will take you quite a long time and a lot of effort, but that will probably be one of the safest way to market via email.

[SFC]

Stay away from e-mail marketing. Go with 4x6 post cards in your local area. Very effective.

[imaginemn]

Originally Posted by SFC

Stay away from e-mail marketing. Go with 4x6 post cards in your local area. Very effective.

Maybe you should say stay away from "sending SPAM E-mail". E-mail marketing is very profitable when done correctly with a targetted opt-in mailing list.

I would try looking into Contant Contact, Responsys or Exact Target types of services. They are all a E-mail Marketing opt-in type of service. Constant Contact is the most affordable.

imaginemn

[Kyle_Katarn]

Using "Mailing List"-oriented software like K-ML, which use double opt-in is the best solution the be efficient and to fight against SPAM.

[imaginemn]

Originally Posted by Kyle_Katarn

Using "Mailing List"-oriented software like K-ML, which use double opt-in is the best solution the be efficient and to fight against SPAM.

I have a few questions about your software.

1. How does your software deal witht the fact that recent research found false positives (opt-in mail filtered as spam) running as high as 19%, or nearly 1 in 5 emails sent. Is your software (headers that your software generates) recognized by most ISPs? Representatives from AOL and MSN confirmed that they really don't have the personnel to build relationships with every small mailer out there and prefer to work with ESPs (email service provider) who represent multiple mailers.

2. Does the software have Tracking and Reporting? Without metrics like open rates and click-throughs, it's hard to know which parts of your email campaign are working and which could use some tweaking. Effective email marketing isn't about the send - it's about the results of the send. And that means tracking and reporting.

3. Does your software manage Subscribes, Bounces and Unsubscribes? Do you have to do it manually? While it may not seem like much with a small list, a larger list requires much more attention. And now, with CAN-SPAM, not only do you have to remove people who unsubscribe; you have to do so within 10 days. Any outsource solution like Constact Contact, Responsys and Exact Target handle these things automatically. Can yours?

I am NOT against managing your email campaigns in-house; it's just that I've found it to be better in theory than in practice. Clients hire me to optimize their email marketing efforts; they're looking to increase their return on investment. And often, outsourcing to a reputable email service provider ESP is part of the solution.

These are legitimate questions for you that I hope you can answer. I am not putting down your software in any way. I am always looking for various solutions to meet my client’s needs. If your product can meet the following criteria, I don’t have a problem recommending your product to my clients that want a “less expensive” solution.

imaginemn

[Kyle_Katarn]

The easiest solution is to give it a try ;-)

[imaginemn]

Originally Posted by Kyle_Katarn

The easiest solution is to give it a try ;-)

I think I'll have to pass because you didn't answer any of my questions. If you can't take the time to answer them, why should I take the time to evaluate a product?

imaginemn

[Dejan Bizinger]

Email marketing is great way to stay in touch with your clients and prospects. Very good use is in sending special offers not available on corporate web site. However, targeting and testing are probably the two most important things in email marketing. You have to know your audience and always use double opt-in methods in your email newsletters.

Originally Posted by dbullet007

You need a bulk-mail program such as Groupmail.

I agree, Group Mail is great software for making email campaigns. Lots of features like advanced personalization and because it is a desktop software your subscribers base will be stored on your computer.

[Loaded1]

A few members of my upline use email marketing as their sole means of advertising, and they are very successful. I myself think bulk email marketing is not really effective unless you have quality leads and you can send out over 50,000 per day. Just my 2cents.

[cbolts]

Originally Posted by Loaded1

A few members of my upline use email marketing as their sole means of advertising, and they are very successful. I myself think bulk email marketing is not really effective unless you have quality leads and you can send out over 50,000 per day. Just my 2cents.

Yah I hear you there, it is quite hard to find good quality leads these days though.