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Old 07-04-2005, 08:30 AM
rushy rushy is offline
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Best way to raise the awareness of a competition

Hi Guys,

I'm about to launch a competition for one of my sites and I'm just wondering if any of you have any experience launching such a campaign (with the goal of raising brand awareness) via the web?

If so, what are the best ways to do it?

My initial thoughts are on Google AdSense and through Press Releases?

Would mentioning such a thing in a sig on a related forum be considered spamming? For example:
'Free Competition : HP Printers and a Year's supply of compatable cartridges up for grabs!! : Closing Date for entries 01.08.05'

What other methods would you reccommend for advertising a web-based competition?

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Old 07-06-2005, 11:16 PM
EasyMarketing EasyMarketing is offline
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CPC campaign using Google Adwords and Yahoo! Search Marketing is probably the most effective way. Press releases is always good because they are 'trustworthy', and people take press releases more seriously than mere advertising. However, I heard that way is pretty difficult.

I wouldn't recommend banner impressions since they seem to have the lowest conversion and clickthrough rates. Overall, I will say search engine CPC campaigns.
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Old 07-11-2005, 10:19 AM
PaulaFrew PaulaFrew is offline
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For me google adsense would deffinately be a good starting point. You could try some sort of viral promotion of the competition also.
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