County Yellow Pages Advertising

[SFC]

I'm curious to hear results for yellow pages advertising.

I want to start targeting people that aren't savy enough to look in the search engines for web design and want to get their small business up on the web.

Their is a current special in my area going for a 1/4 page ad for $106/month. The ad would be out in January 2006.

There is also a smaller more centralized version of the big book, that I use far more than the bigger book. I think it is more effective. Not sure on pricing though.

I'd like to hear your point of view.

Thanks,
Mike