How Relevant is Your Website's Content?
Question: Do you know why the vast majority of people use the Internet?
Answer: The vast majority of people use the Internet to do some type of research - to look for specific information. Contrary to popular belief, most people don't necessarily go online looking to buy anything - though they often end up doing so. And unless you understand the real reason why most people use the Internet, you will never be able to maximize your website's potential.
It's quite simple really. If most people are looking for relevant, free information, then you should give them relevant, free information - and plenty of it. Provide visitors to your website with plenty of relevant, free, quality content, and refresh it regularly.
What exactly is relevant, free content?
Well, relevant, free content consists of many different forms, from articles to free reports to free downloads, and everything in between. My favorite type of free content is articles. Yours may be be free podcasts.
But whatever form(s) of free content you choose to make available on your site, it should be relevant to what you actually do. For example, if you're a SEO expert, then the content on your site should be about or closely related to search engine optimization.
Or if you're a real estate agent, then you should have content relevant to the real estate industry, and so on and so forth.
I know you're probably thinking, this is basic, common sense information. And you'd be right. Except, you'd be surprised how many websites I come across that intentionally try to trick you with non-relevant content, just to get you to click on their link, so that they can sell you something.
How many times have you searched for something, only to click on the link to find out the website's description didn't come close to matching up with the actual content?
Perhaps you landed on a web page that was nothing but one long sales letter trying to sell you an e-book of some sort. Or perhaps, you landed on a page that tried to force you to give up your name and e-mail address in order to receive some free report that had absolutely nothing to do with what you were searching for in the first place.
It happens more often than you realize. Why do you think Google places such a high premium on relevancy? You should too.