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Old 01-12-2011, 03:37 PM
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Is Your Site Scaring Window Shoppers Away?

This is a web design thing but seeing not many of you venture over to the Web Design section I'm posting it here because it also is a marketing/conversion issue.

Remember window shopping? Pressing your nose up to the glass to get a good look, a really good look, at that train?

Or more recent, walking into that store and not just looking at but playing with those laptops? Feeling how swiping icons on an iPad feels?

That closeness and that tactility is what sells products.

Consumers who touch products are more likely to buy those products. Better yet; they are willing to pay more for them.


Evidently you can't have customers touch e-goods or you would have to resort to sending them samples. But you can get them as close to the product as possible. Make it as real and tactile as possible.
Read more: http://www.searchenginepeople.com/bl...ig-images.html

Now the trick is, to make the experience as favourable as possible without affecting the download speed.

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