Marketing Campaign Slogan - Page 2

Marketing Guy · 01-11-2006, 03:41 AM

Quote:

I need help with a marketing camapaign slogan for a camera shop. It's a 40 year old, established camera shop that doesn't exactly do low price leader tactics. It's more of a high end shop, and business has been slower than in the past, so we're doing a local campaign.

Been around 40 years - anything else you know about the store?

Has it been family owned for that time? Does it have a unique product range? What have past slogans / campaigns been? What sort of image does the shop have - is it more personal than large department stores? Are the staff more knowledgable? Is it more specialised? Is it centrally located compared to competition?

What sort of "angle" is the campaign going for? What's the goal? Raise awareness? Raise sales? Is it a competition / event (40th anniversary)?

What are the competition like in the local area? What sort of campaigns do they come out with?

Gimmee some details and throw a few ideas back.

MG

John Scott · 01-11-2006, 05:38 AM

Family owned. Used to be very big in the area, but department stores have taken a toll. Pretty much the only competition is the department store two blocks away, which does the low price leader thing that Asahi Camera cannot.

Focus is on friendly, personal service and a knowledgeble sales staff, and after sale support.

Marketing Guy · 01-11-2006, 06:12 AM

Could potentially do something have a bit of a jibe at the dept. store - schoolkids as staff, selling to customers that don't have a clue vs professionals selling to professionals?

Possible idea - a press event - lot's of photographers (big cameras, lot's of flashing and general hussle) - guy turns up with a press pass and produces a throw away camera (one of those cheap cardboard efforts) - all the press stop and look at him, puzzled, mocking perhaps - cut to slogan, "Asahi Camera - where the professionals go". Or perhaps "He should have gone to Asahi Camera" (although I have a feeling that slogan belongs to someone else but I can't remember who...).

If you can run several different creatives for the campaign you could target different groups with this slogan. For example, an important family event (Japan right? Isn't there quite a strong family and corporate culture?), head of the family taking photos, again with the crappy camera - they don't turn out (all the family looking dissapointed in the background) - "He should have gone to...".

Or a corporate angle - staff member needs to take photos for the boss (company building, product, etc - something for a pitch) - they don't turn out - he's seen leaving the building with the content of his desk in a box - "He should have gone to...".

MG

John Scott · 01-11-2006, 06:21 AM

Great ideas, MG!

intruth · 01-19-2006, 03:19 PM

How about.. ( So your minds eye will never Miss )
Or
( So your minds eye will never forget )

Humor=== A picture says a 1000 words.. Talked much lately?

intruth · 01-21-2006, 10:45 AM

Sorry to post double post but i have 2 more i think you will like lol they just hit me while working on something else..

Since it is a camera shop

( Remembering the Future! ) i like this one short and sweet and makes you think..Kind of like ( If I was you would you love me??? ) only in the Remembering the Future! whould be a statment not a question.

or

Viewing the past remembering the future.

sitetutor · 01-21-2006, 12:04 PM

How about
"Remember tomorrow!"

intruth · 01-22-2006, 12:01 PM

Maybe a good idea for a poster or picture on a card would be..

A picture of a grand mother taking a picture of her daughter taking a picture of her young daughter taking a picture of the family cat or dog...That would be like a mirror effect..back to the past but revieling the path the future will take...

Blonde · 02-13-2006, 02:57 AM

Quote:

Originally Posted by intruth

( Remembering the Future! ) i like this one short and sweet and makes you think..Kind of like ( If I was you would you love me??? ) only in the Remembering the Future! whould be a statment not a question.

Itz similiar to some Michael Cretu Album.

Blonde · 02-13-2006, 03:29 AM

Re-live your life.

Capture the moment.

**Rankenstein** · 02-13-2006, 04:21 AM

Sounds of a busy department store. A young guy is saying "Hey, did you hear what Todd said about what Becky was doing with..."

(Respectable older gent) "Hello there, I'd like to buy a decent camera, can you recommend one? It has to be able to take high speed pictures and have a good zoom lens but I'm not too knowledgable about...."

(Youthful babble doesn't let the guy finish) "Hey, have you seen these phones, they have 2 megapixels, video and 20x zoom, with mp3 player, internet and tons of downloadables, you can get them on a two year option with...?"

"Never mind son, I think I'd better go to Asahi Camera."

"Whatever, dude! (fading away) So Craig was saying to Todd that..."

Voiceover: Asahi Camera. We'll only give you what you need because we're the only dedicated camera shop in town. Asahi Camera.

Hopefully the last bit about 'only dedicated camera shop' is true.

Kitchen Designer · 02-13-2006, 05:31 AM

Quote:

Originally Posted by JohnScott

I'm thinking something like. "Because family is the only thing that matters", along with a Kodak moment type picture of a family. ....

How about...

'Entrust your cherished memories to us.'

Cristian Mezei · 02-13-2006, 06:15 AM

Quote:

Originally Posted by G10

Hmm,

Scenario: A mother holding and looking into the eyes her newborn baby with so much pride, you can almost see a tear in her eye.

Caption: For that perfect moment

Any camera / shop advertisement underneath.

Note: Maybe, the photo in the hospital, the mother still in bed, white blankets, baby wrapped in white - Rather angelic me thinks :-)

LOL... you're good damn it.