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01-07-2006, 04:08 PM
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#1 (permalink)
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CEO, V7 Inc
Join Date: 09-27-03
Location: Japan, mostly
Posts: 42,618
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Marketing Campaign Slogan
I need help with a marketing camapaign slogan for a camera shop. It's a 40 year old, established camera shop that doesn't exactly do low price leader tactics. It's more of a high end shop, and business has been slower than in the past, so we're doing a local campaign.
I'm thinking something like. "Because family is the only thing that matters", along with a Kodak moment type picture of a family. ....
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01-07-2006, 04:42 PM
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#2 (permalink)
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Super Moderator
Join Date: 05-10-04
Location: UK - Cheshire
Posts: 16,312
Latest Blog: None
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Hmm,
Scenario: A mother holding and looking into the eyes her newborn baby with so much pride, you can almost see a tear in her eye.
Caption: For that perfect moment
Any camera / shop advertisement underneath.
Note: Maybe, the photo in the hospital, the mother still in bed, white blankets, baby wrapped in white - Rather angelic me thinks :-)
__________________
.: I WAS BORN WITH NOTHING...AND I STILL HAVE MOST OF IT LEFT!! :.
Last edited by G10 : 01-07-2006 at 04:46 PM.
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01-07-2006, 06:42 PM
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#3 (permalink)
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CEO, V7 Inc
Join Date: 09-27-03
Location: Japan, mostly
Posts: 42,618
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Good, G10. But we also want to be able to use it in radio spots. So it kind of needs to be a stand alone compatible slogan.....
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01-07-2006, 06:57 PM
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#4 (permalink)
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Inactive
Join Date: 01-07-06
Posts: 22
Latest Blog: None
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Scenario: Two painters beside each other, both are trying to paint the model in the middle (something funny for catching the eye of the viewer) The left one has a logo that says something like Quick-N-Ugly while the right one has The companies logo on the back. A big difference in quality can be spotted in their paintings since the right one has photoquality.
Caption: Quality comes with experience, and we got both!
LOGO since 1966
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01-07-2006, 10:02 PM
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#5 (permalink)
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CEO, V7 Inc
Join Date: 09-27-03
Location: Japan, mostly
Posts: 42,618
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Muchas beuno, Padre. 
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01-08-2006, 07:17 AM
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#6 (permalink)
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Inactive
Join Date: 01-07-06
Posts: 22
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Njemo Problemo!
(Spanish?) lol
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01-08-2006, 07:34 AM
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#7 (permalink)
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v7n Mentor
Join Date: 10-15-03
Location: Amsterdam, Netherlands
Posts: 11,398
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Quote:
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Originally Posted by PaDdre
Njemo Problemo!
(Spanish?) lol
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Chroatish. but it should be njema problema. 
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01-08-2006, 08:03 AM
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#8 (permalink)
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Inactive
Join Date: 01-07-06
Posts: 22
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WHoaHAhahaha
Thanks Ferre!
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01-09-2006, 03:19 PM
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#9 (permalink)
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Contributing Member
Join Date: 12-28-05
Location: South of Seattle
Posts: 3,286
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'You want your photos to pass the test of time, chose the camera shop that already has'
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Vote Yes on No!
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01-09-2006, 04:51 PM
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#10 (permalink)
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Inactive
Join Date: 02-15-04
Location: Victoria, Canada
Posts: 555
Latest Blog: None
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"picture perfection" emphasize picture as not just the physical picture but the thought of perfection.
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01-09-2006, 06:30 PM
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#11 (permalink)
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CEO, V7 Inc
Join Date: 09-27-03
Location: Japan, mostly
Posts: 42,618
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Quote:
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Originally Posted by Dustin07
'You want your photos to pass the test of time, chose the camera shop that already has'
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Also good. 
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01-09-2006, 07:00 PM
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#12 (permalink)
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v7n Mentor
Join Date: 12-30-03
Location: Costa Rica
Posts: 4,016
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One click can last a lifetime 
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01-09-2006, 07:20 PM
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#13 (permalink)
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CEO, V7 Inc
Join Date: 09-27-03
Location: Japan, mostly
Posts: 42,618
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Muy bueno. 
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01-09-2006, 07:28 PM
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#14 (permalink)
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Contributing Member
Join Date: 01-07-06
Location: 127.0.0.1
Posts: 928
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John Scott with big black rimmed glasses all over Seattle (different pics) Can you see me now?
Playing off the big boys - emulate
I'll come up with something better... just a quickie
NeO
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01-09-2006, 11:23 PM
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#15 (permalink)
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Inactive
Join Date: 10-24-03
Location: Nomad
Posts: 167
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Quote:
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Originally Posted by Dustin07
'You want your photos to pass the test of time, chose the camera shop that already has'
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For some reason that leads me to think of a bitchy old crone who just refuses to die and makes everyone's lives miserable.
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01-09-2006, 11:24 PM
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#16 (permalink)
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v7n Mentor
Join Date: 12-30-03
Location: Costa Rica
Posts: 4,016
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This has been your first post in 2 years. Welcome back 
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01-09-2006, 11:24 PM
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#17 (permalink)
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Inactive
Join Date: 10-24-03
Location: Nomad
Posts: 167
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"Many have come and gone. We haven't. Because quality matters to you."
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01-09-2006, 11:25 PM
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#18 (permalink)
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v7n Mentor
Join Date: 12-30-03
Location: Costa Rica
Posts: 4,016
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Whatever that means 
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01-09-2006, 11:29 PM
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#19 (permalink)
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Inactive
Join Date: 10-24-03
Location: Nomad
Posts: 167
Latest Blog: None
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Quote:
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Originally Posted by sitetutor
Whatever that means 
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It means whatever the client wants it to mean.
Thanks for welcoming me back. 
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01-09-2006, 11:30 PM
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#20 ( | |