I have read good answer that actually same as mine. I would like to agree and opposed on some points.
True, that social media is contributing in your traffic but not backlins at all, esp when they are nofollow links. Don't get comfortable and rely in Social Media Optimization(SMO), though they are a good source of traffic (SEM, SERP), better to do SEO on your way too. What if those social media sites eventually depreciates, and you don't do other way to promote your website? You will loose everything and will back from scratch.
It's wrong to say the word FORCE. Be careful in choosing your words my friends. Social media promotion
will not force any search engines to rank your website, you are only creating awareness and giving signals to search engines that your website is here and you are existing.
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Originally Posted by mjtaylor
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Originally Posted by MyPreciousKid
I am finding that using social media to build brand awareness has brought SEO weight. Google is following Facebook and Twitter well. So I think of my Website>Blog>Facebook>Twitter as a circle. I post links from one to another.
EXAMPLE: When I bring in a new child safety product, I make a new page on my site for that product. Then I post a blog article about the new product and link to the website page. Then I post on FB and TW linking to the blog article. Google picks up all 4.
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Excellent post, thanks. Green rep points added.
I do this, too, and I go one more step. I bookmark it first and then use the bookmarked URL to post to Tweet/FB.
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Let's say your keywords are truly ranked and your website as well in google using those social media sites, I don't think so that your website actual URL will be on top 1 result, rather the social media you used having high
PR. Right? Thus it will appear your website is just optimized for social media.
Lastly social media are just an avenue to promote your website and should not be counted in to do the whole SEO for you.
* About the backlinks, I don't know how you become worried about it. Is your bounce rate high? Low?
Read this, surely you will learn and be enlightened:
What's your bounce rate? by v7n owner
John Scott