Pay Per Click Management

Bruce AaLee · 04-06-2006, 09:53 AM

What software or service do you use ( if any ) to manage or monitor your PPC campaigns? We have not used ppc for over 1 1/2 years and have focused on organic results to drive our customers to our website. We're looking at ways to increase our traffic and we would like to try ppc again, but only if we can track and analyize it professionally.

Due to our products we can not advertise on Google adwords, so we'll only be on Overture.

**John Scott** · 04-06-2006, 11:24 AM

I really do not see any huge value in using the software out there to manage the campaigns. The software built into Overture and Adwords tells you all you need to know and more, IMO.

Just my

of course.

Bruce AaLee · 04-06-2006, 11:28 PM

Good enough for John, good enough for me. Just wanted to make sure I had my bases covered and was not missing anything...

Thanks,
Ali

Bluecircle · 04-07-2006, 11:32 AM

One thing I wish Google adwords had is an adgroup hourly on/off timer. Some adgroups I have work best during certian hours of the day, and other adgroups work best during other hours of the day. With a timer I could specify one adgroup to be active from 9am-3pm each day, and another adgroup to be active 6pm-11pm each day, therefore spending my budget when it is most profitable to me.

Oh well...