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Further Info
Ok so the thing is I have to do a presentation to a marketing class on tourism marketing..when i say characteristics i mean what makes tourism marketing different to marketing in other branches..whats the specialities of tourism marketing...its like service marketing so it has to over come problems like lack of ownership, not able to try the product out beforehand, mostly large time investment on the part of the consumer on choosing the destination...
basically any information on what actually tourism marketing is and what sets it apart from other industries..i hope this makes it clearer on what im trying to explain!!
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