Define Brand

**John Scott** · 10-15-2003, 08:19 AM

Define "brand" in your own words.

Bubo · 10-15-2003, 08:24 AM

Brand is simple. It is reputation. What others see and think of when your brand name is invoked.

I'm most of the way done with my detailed article about brand. :wink: I'm hoping to finish it on my lunch break today.

**John Scott** · 10-15-2003, 08:30 AM

Awesome. I love discussing brand. Can't wait to read it.

Bubo · 10-15-2003, 08:38 AM

Want me to PM the draft to you? I could use pre-reader suggestions. There are some parts of it that are still rather awkward, and are what I'm focusing on correcting before I post it.

**John Scott** · 10-15-2003, 08:42 AM

Quote:

Originally Posted by Bubo

Want me to PM the draft to you?

Sure. I'd love to review it and provide suggestions, if I have any.

Cibok · 10-15-2003, 10:09 AM

http://dictionary.reference.com/search?q=brand

**John Scott** · 10-15-2003, 10:28 AM

Quote:

6 entries found for brand
brand ( P ) Pronunciation Key (brnd)
n.

A trademark or distinctive name identifying a product or a manufacturer.
A product line so identified: a popular brand of soap.
A distinctive category; a particular kind: a brand of comedy that I do not care for.
A mark indicating identity or ownership, burned on the hide of an animal with a hot iron.
A mark burned into the flesh of criminals.
A mark of disgrace or notoriety; a stigma. See Synonyms at stain.
A branding iron.
A piece of burning or charred wood.
A sword: “So flashed and fell the brand Excalibur” (Tennyson).

tr.v. brand·ed, brand·ing, brands
To mark with or as if with a hot iron. See Synonyms at mark1.
To mark to show ownership.
To mark with disgrace or infamy; stigmatize.
To impress firmly; fix ineradicably: Imagery of the war has branded itself into the national consciousness.

Brand is the credibility associated with a name, IMO.

AcRoNym · 10-15-2003, 11:30 AM

know what mindmapping is

Bubo · 10-15-2003, 11:35 AM

Quote:

Originally Posted by AcRoNym

know what mindmapping is

I've heard of it, but am not entirely sure what it actually is. I'd be interested to here from someone who does.

AcRoNym · 10-15-2003, 10:17 PM

process that allows you to structure ideas on paper in the order your brain follows rather than the linear order normally used when forming ideas