Influencer Marketing - The SEOmoz way

Dreamrage · Share | #1 (**permalink**) 03-10-2012, 06:37 AM

I found a brilliant post at SEOmoz, all about influencer marketing.

Quote:

Content marketing is an increasingly hot topic these days. More and more people are starting to realize the potent role that high quality content plays in creating visibility for your brand on the Internet. Seth Godin was quotes a few years back as saying "content marketing is the only marketing left".

Source: SEOmoz

Have a read through the post and let me know what you think. Is this a new technique? or is it as old as the hills

Ciao
D.

ramblingrye · #2 (**permalink**) 03-11-2012, 10:23 PM

Content marketing is a better way of marketing because it is more geared towards developing loyal long-term customers. The basic idea here is to provide customers with the answers and information that they need without shoving the product or services that you offer to their faces. Customers will get the impression that you are not just saying this to sell but to actually help them by helping them make an informed decision.

Dreamrage · #3 (**permalink**) 03-11-2012, 10:25 PM

Do you think that is a better approach to marketing a product? I mean, looking at other techniques, this seems more subtle, and would probably only work well if you're a respected businessperson?

WebOut · #4 (**permalink**) 03-12-2012, 11:06 PM

Content Marketing will boost this 2012. But you must present it creatively to stay away from content clutter.

dferrell · #5 (**permalink**) 03-13-2012, 12:44 AM

It's all about quality content. Too many internet marketers have flooded the internet up with spun/low quality articles, and I think that makes it harder for people like me who try to do everything legit.

Dreamrage · #6 (**permalink**) 03-13-2012, 01:13 AM

Quote:

Originally Posted by WebOut

Content Marketing will boost this 2012. But you must present it creatively to stay away from content clutter.

There, I agree.

Quote:

Originally Posted by dferrell

It's all about quality content. Too many internet marketers have flooded the internet up with spun/low quality articles, and I think that makes it harder for people like me who try to do everything legit.

That just really

me you know? Just about every (not every, mind you) health blog out there says "I am going to reveal".. Usually that just turns the blog into a snooze fest for me, because its a hyped sentence everyone used to use to get someone's attention, and with me it simply doesn't work.

I don't think of this as a new technique TBH. Its the way marketing should be done from the get go. That is your job as a marketer, you have to create interest in a product / service, and then convince a visitor that they really need the product because it does what it has to do, helps cut time spent performing the same task manually, or whatever its meant to do. You need to help build the company and product reputation is such a way that people trust you and know that whatever you are marketing is a good product/service and that helps with their final decisions.

Many people buy things they don't need, but eventually end up finding a use for it. Why? because of clever marketing, influencing the client. Using someone else's work to get that point across is about the fastest way you lose clients, which is why spinning is such a bad idea, regardless of the panda. (IMHO)

GMF · #7 (**permalink**) 03-13-2012, 01:52 AM

Quote:

Originally Posted by Dreamrage

"I am going to reveal"

There are many other words / phrases that are absolute deal breakers, like "The Ultimate ..." or "what gurus won't tell you..."

Dreamrage · #8 (**permalink**) 03-13-2012, 01:57 AM

Looks like that hype is everywhere. Marketing campaigns are meant to be different, unique, where you define your own personal style and stick with it. There are too many hype salesmen out there that tell you that you have to do it this way to make money or sell stuff. I blame some ebooks for this. This is the cheesy sort of stuff you find in ebooks that people sell with MRR's. (IMHO).

GMF · #9 (**permalink**) 03-13-2012, 02:17 AM

Quote:

Originally Posted by Dreamrage

I blame some ebooks for this. This is the cheesy sort of stuff you find in ebooks that people sell with MRR's. (IMHO).

Yeah.

If you want to read some very cheesy marketing phrases, go to the eBook section at the digitalpoint forum.

Dreamrage · #10 (**permalink**) 03-13-2012, 02:23 AM

LOL I actually registered there about 2 years ago, posted one post to introduce myself and never went back. lol. I stayed a little longer at warrior forum, but people just want to sell all the time and not really talk and help someone new to the scene so I left there as well and never went back.

What really gets me is that these hype salesmen target newbies because they don't know any better, and then when their sites go nowhere, they're left in the dark, not understanding why, when so n so promised they would be making thousands a month.

GMF · #11 (**permalink**) 03-13-2012, 02:28 AM

I think that about 75% of these eBooks are scam, 10% are stating the obvious, 10% copypasta and 5% might have some valuable info. Might...

Dreamrage · #12 (**permalink**) 03-13-2012, 02:33 AM

I think that 5 percent is really a lot smaller. When I get to a site with a pop up asking me to receive a newsletter or a free ebook, I kinda have mercy on my email and close the tab. To be completely honest, I only really read things from SEOmoz, or mashable. There are a few sites out there that really do offer some great advice, but its mainly a rehash of what we already know, but it would be good for newbies. Its just a pity they go to the wrong sites first.

digitalrob · #13 (**permalink**) 03-14-2012, 10:38 AM

I have to agree - the crappy content/article websites that flooded the net a while back definitely cluttered the web and while was beneficial for creating link farms back in the day...today not so much. BUT for some reason people still make these horrible content sites that really do not give the consumer what they want.

At my company we used to have A LOT of content websites pointing to our main page...but we have found that people just get frustrated and end up going to other websites that provided the information that they wanted. NOW - we have totally changed up our strategy and we took all those sites down about a year back aside from a select few where we are putting up tons and tons of useful information about what our product is/does and we have seen an entire change up not only in conversion but our identity/reputation is so much higher than it once was.

Moral of the story is that we live in the age of the baby boomer consumer and their offspring. This category of consumer likes to self educate and know the ins and outs of a product or a company before they convert. Provide your consumer the education about YOU that it is looking for and they will trust you. Skirt around the issue or put the product in their face TOO MUCH while they are in the learning/educating stages and they will shun you and go to a competitor who IS marketing them the right way.

Just my $