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Old 05-12-2006, 11:27 PM   #1 (permalink)
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Statistics on Campaign Response rates
Hi All,

DMA annual statistics reports on Campaign responses for 2004 is available on certain marketing websites.

Can we also find 2005 report on campaigns for Direct mail, Email, Telephone and Magazine?

Please help.


Regards
Neil
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Old 05-13-2006, 05:04 AM   #2 (permalink)
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http://www.the-dma.org/research/exec...sponserate.pdf
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Old 05-14-2006, 12:08 PM   #3 (permalink)
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Thanks for your help, John.


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