AdWords To Automatically Match For Misspellings + More

[snakeair]

Some news for Adwords advertisers..

Most experienced AdWords advertisers have developed keyword lists that include things like misspellings, plurals, and other variations on a keyword or phrase. Now, Google will do all this automatically — as it does with organic results — with exact and phrase matching, though advertisers will be able to opt out.

The new behavior will take into account five different variations in language:

Continued at: http://searchengineland.com/adwords-...ariants-118817

Any thoughts on this news?

[J from Michigan]

You're quick... I was going to ask about this myself.

Interestingly enough, misspellings are the biggest "thorn in my side" regarding negative keywords.

- honestly, it's embarrassing for the human race how many sloppy searches I've paid for.