Please read the blog post to find out what this is.
This morning, Google announced the new ‘Brand Activate’ advertising program, which will provide brands with useful metrics related to quantifying the benefits of online ad campaigns. Google is hopeful that the new Brand Activate program will entice marketers to reallocate money from traditional advertising methods to online advertising. Although Google sells an impressive $38 billion of advertising annually, big brands are currently spending over $190 billion per year on television advertisements. The Brand Activate program is initially focused on providing Active View and Active GRP metrics to the advertisers.
Active View, which Google hopes will become the new standard for online ad impressions, measures if the ad was.....
Continued at: http://www.searchenginejournal.com/g...ctivate/42702/
Any thoughts on this news?
Feel free to submit a blog comment as well.