Which categorys would you select?

[Sprinkler Buddy]

I'm considering some e-mail marketing for my Sprinkler Buddy, Snake talked me into it. Lol I can select up to 4 category's from those listed below. I have a few I'm thinking on but would like to know your thoughts if you have the time. Thanks!



Affiliate Programs (11+ mil Opt-In Subscribers)
Age Groups 18-30 (2+ mil Opt-In Subscribers)
Age Groups 31-45 (2+ mil Opt-In Subscribers)
Age Groups 46-55 (3+ mil Opt-In Subscribers)
Age Groups 55 & Over (3+ mil Opt-In Subscribers)
Baseball Interest (14+ mil Opt-In Subscribers)
Beauty and Supplies (4+ mil Opt-In Subscribers)
Boats and Accessories (4+ mil Opt-In Subscribers)
Books (6+ mil Opt-In Subscribers)
Cars and Accessories (11+ mil Opt-In Subscribers)
Christian (5+ mil Opt-In Subscribers)
Clothing (9+ mil Opt-In Subscribers)
College Students (13+ mil Opt-In Subscribers)
Credit Cards (13+ mil Opt-In Subscribers)
Dating and Relationships (12+ mil Opt-In Subscribers)
Debt Consolidation (9+ mil Opt-In Subscribers)
Doctors / Physicians (7+ mil Opt-In Subscribers)
E-commerce (6+ mil Opt-In Subscribers)
Education (9+ mil Opt-In Subscribers)
Entertainment (12+ mil Opt-In Subscribers)
Finance (9+ mil Opt-In Subscribers)
Football Interest (18+ mil Opt-In Subscribers)
Free Giveaways and Sweepstakes (8+ mil Opt-In Subscribers)
Gambling (8+ mil Opt-In Subscribers)
Grad Students (6+ mil Opt-In Subscribers)
General Male (19+ mil Opt-In Subscribers)
General Female (12+ mil Opt-In Subscribers)
Gifts (8+ mil Opt-In Subscribers)
Guns (5+ mil Opt-In Subscribers)
Health and Fitness (7+ mil Opt-In Subscribers)
Hobbies (3+ mil Opt-In Subscribers)
Home and Auto Security (7+ mil Opt-In Subscribers)
Home Mortgages (9+ mil Opt-In Subscribers)
Home Owners (15+ mil Opt-In Subscribers)
Home Owner Value Under $200k (2+ mil Opt-In Subscribers)
Home Owner Value Under $300k (3+ mil Opt-In Subscribers)
Home Owner Value Under $500k (8+ mil Opt-In Subscribers)
Home Owner Value Over $501k (3+ mil Opt-In Subscribers)


Income Level under $25k year (2+ mil Opt-In Subscribers)
Income Level $25k - $50k year (4+ mil Opt-In Subscribers)
Income Level $50k - $100k year (3+ mil Opt-In Subscribers)
Income Level Over $100k year (1+ mil Opt-In Subscribers)
Internet Shoppers (14+ mil Opt-In Subscribers)
Investments (11+ mil Opt-In Subscribers)
IT Professionals (3+ mil Opt-In Subscribers)
Lawn and Gardening (5+ mil Opt-In Subscribers)
Networking (8+ mil Opt-In Subscribers)
Magazines (4+ mil Opt-In Subscribers)
Medical Drugs (8+ mil Opt-In Subscribers)
Mortgage Problems & Issues (16+ mil Opt-In Subscribers)
MP3 (3+ mil Opt-In Subscribers)
Multi-level Marketing (MLM) Business Opportunity (15+ mil Opt-In Subscribers)
Music (16+ mil Opt-In Subscribers)
New Product Announcements (8+ mil Opt-In Subscribers)
Office Supplies (6+ mil Opt-In Subscribers)
Parents (16+ mil Opt-In Subscribers)
Pet Owners (18+ mil Opt-In Subscribers)
Realtors / Mortgage Brokers (1+ mil Opt-In Subscribers)
Sales Management (5+ mil Opt-In Subscribers)
Seniors Citizens (7+ mil Opt-In Subscribers)
Small Business Owners (17+ mil Opt-In Subscribers)
Soccer Interest (9+ mil Opt-In Subscribers)
Software (8+ mil Opt-In Subscribers)
Spanish (Worldwide) (12+ mil Opt-In Subscribers)
Sports (12+ mil Opt-In Subscribers)
Surveys (8+ mil Opt-In Subscribers)
Systems Admin (3+ mil Opt-In Subscribers)
Tax Preparation (3+ mil Opt-In Subscribers)
Tobacco Products (14+ mil Opt-In Subscribers)
Travel and Recreation (7+ mil Opt-In Subscribers)
Trucks and Accessories (6+ mil Opt-In Subscribers)
Vitamins and Nutrition (9+ mil Opt-In Subscribers)
Webmasters (5+ mil Opt-In Subscribers)
Weight Loss (9+ mil Opt-In Subscribers)
Web Design (8+ mil Opt-In Subscribers)
Web Hosting (4+ mil Opt-In Subscribers)
Web Security (3+ mil Opt-In Subscribers)

[Kayak]

I would be data driven. Look at the demographics of your customers, and select the lists that closely match.

I speculate your customers have higher incomes, an interest in their lawns, own homes and are early adpaters? If that is close, here's my picks:

Income Level Over $100k year (1+ mil Opt-In Subscribers)
Lawn and Gardening (5+ mil Opt-In Subscribers)
Home Owner Value Under $300k (3+ mil Opt-In Subscribers)
New Product Announcements (8+ mil Opt-In Subscribers)

Good luck and hope it is successful!

[snakeair]

I agree with the above posters response. You have to remember that you are targeting homeowners who have lawns to take care of or there elder parents.

No teenager or college kid would be that much interested in lawn care.

[robjones]

Lawn and Gardening (5+ mil Opt-In Subscribers)

That's as targeted as it comes.

[Jim Gillum]

Careful with the income level.......big bucks have gardeners or professional services...)

[Sprinkler Buddy]

The first 3 Kayak mentioned were my choices, that's crazy! Lol

I'm planning on having all the e-mails sent to FL only. I'm trying their cheapest amount of 1 mil e-mails. If it works I'll upgrade.

Jim, you are so correct Sir, I have learned that while pitching my product in a few different locations around FL.

Thanks to all of you for confirming my own thoughts. :-)