8 Attributes of Content That Inspire Action

[snakeair]

A good read indeed.

Anyone who says “you can lead a horse to water, but you can’t make it drink” is probably not a marketer.

And yet, this is something a lot of content marketing initiatives get wrong. Sure, the target audience may be making it to your content in droves, but leading people to your content is only step one.

As a marketer, you already know getting your visitors to perform an action is crucial to the success of any marketing initiative. Content marketing is no different. Tracking measurable actions (like newsletter subscribers, social shares, leads, clicks, and sales) tied to your content is crucial to gauging its efficacy.

Here is where most people get lost: They are creating content that isn’t leading people to perform measurable actions. Every piece of content you publish should be crafted with this in the forefront of your mind. If you’re not doing this, you’re wasting your time.

Ask yourself these questions:

• What action do you want people to take after reading your content?
• Which piece of past content inspired the highest number of these actions?
• What elements of this content do you think contributed to its success?

Below is a breakdown of eight elements that inspire action and how to add them into your content. You should be purposefully weaving these elements into your content. At the end of this post, I’ve included an evaluation rubric for you to consistently measure if your content incorporates these attributes.

Continued at: http://www.seomoz.org/blog/8-attribu...nspires-action

Any feedback on the 8 elements?

[ClarkLorraine]

I agree, these elements have to be present in your content. It's not enough to just drive the target to your content; you have to drive them through.

[Rajivwebads]

I agree with the views of the moderator.

[snakeair]

Originally Posted by Rajivwebads

I agree with the views of the moderator.

What do you agree with?

For the record, I didn't write the blog post.

[ChrisTrack]

I agree, its much better to have these elements when you write your content. I've seen studies where a blogger spent time to carefully craft a piece of content and notes the spike in the traffic. Then it showed when he wrote something regular out of his butt and the traffic did not change.

I really agree with #'s 1, 4, and 8