Email Deliverability – Quality Vs. Quantity

[snakeair]

I'm sure you'd say quality but take a look at the blog post before responding.

It has always been the goal of marketers to reach as many people as possible. In sales you have probably heard the term “It’s a numbers game” meaning that the more people you call on, the more sales you get. In traditional print mail marketing this is true as well, and many marketers believe the same thing is true in email marketing.

But as discussed in the last article “The True Measure of Deliverability,” email marketing is much different, because unlike the post office, ISPs don’t deliver your email to the inbox just because you sent it. There are many factors involved in determining whether an ISP will deliver your email to the inbox or the junk/bulk folder or even block it altogether. Some of these factors include complaint rate, invalid rate, bounce rate, spam trap rate and engagement rates. Perhaps the thing that most affects all of these is relevancy.

When an email is expected and wanted AND is relevant to the subscriber they are much less likely to click on the Spam button and much more likely to engage with your message, opening it and clicking on the links in your email, because....

Continued at: http://www.sitepronews.com/2012/06/2...y-vs-quantity/

Thoughts?

[annushka]

In addition to the points mentioned, I consider very important how you build your email list.

Our company uses email marketing very often and always looks for ways to improve it.

Everything starts from the list. If people opt in that they will be less annoyed by your messages.
Of course that doesn't mean that we need to create spammy messages.

Anyway, email marketing works if you do it well.

[codefish]

I could only add - Write a script which checks the returned emails and unsubscribes them, as over time there are many returned emails because of "Email address does not exist any more" or something.

[kelvindavid222]

Excellent post. I think we can't please everyone. Some will like it while some will dislike or even hate.
One thing that can help cover up for all this is by offering your suscribers free products and e-books from time to time and they will always like to read your email ads.

[sue517]

Yes, and sometimes you need to offer deals that sound crazy and make them feel that it is indeed worthy to keep receiving your emails.

[snakeair]

Originally Posted by sue517

Yes, and sometimes you need to offer deals that sound crazy and make them feel that it is indeed worthy to keep receiving your emails.

One thing that always keeps me subscribed to a email list is FREEBIES or tricks of the trade information for FREE.

Once and awhile provide this type of information. It keeps me hooked to a email list and sometimes I do buy stuff from the emails as I trust that person a lot more with each good email that I recieve.

Poorly formated or written emails will get me to unsubscribe in a heart beat.

[rainbowsky]

this is a good post. i think there are two situations for this.
first, your email list are your subscribers. then the more you reach, the more sales you will get on the basis of relevent content to the receivers.
Second, if the email list is from third party. I still thought the quality is more important than the quantity. when the quality is good, then the bulk emails can have more posibility to go into inbox and lead to more sales. if the bulk email can not reach the inbox, where to have the sales?
that is only my own ipinion.

[ClarkLorraine]

It's not bad to have both Q's right? You need not make a choice between them for you can choose both.

[kristinelopez]

I don't think that for email delivery quality matters, I mean at certain expend you can think about little quality but for email people are mostly people are concern about quantity.

[Anton Zaleski]

When it comes to what matters more, I'd say "the combination". Low-quality mails are bad, low-quantity mails are bad as well. So get it good and numerous - to my mind, there's simply no alternative to this scheme.