More control with "mute this ad" [x] icon (Adwords)

[snakeair]

Some interesting news on the Adwords blog.

We’re investing in many ways to give users control over the ads they see. On YouTube, our TrueView ad products enables users to skip video ads. On Google search, you can click “Why this Ad?” and stop sites you’re not interested in from showing you ads. Our Ads Preferences Manager, available with one click on the AdChoices icon on ads on the Google Display Network, enables you to edit your interest categories, or opt out of all interest based ads including remarketing ads on our Display Network.

Over the next few weeks, we’re introducing a small [x] which will appear in the corner of some display ads on the Google Display Network. When a user clicks the [x], he or she will...

Continued at: http://adwords.blogspot.com/2012/06/...ad-x-icon.html

Any feedback on this?

[sammiess]

We think that it's for users, but I think that it's a good strategy for advertisers to know in what domains are users interested (not only for a special ad). Also it's a Google strategy to comply with EU Laws.

[ClarkLorraine]

I think it's a pretty good step. But honestly, I'm actually skeptical about this one. It's unknowingly letting people engage more on the ads with the options.